{"id":940,"date":"2023-02-15T18:37:12","date_gmt":"2023-02-15T18:37:12","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=940"},"modified":"2023-02-15T18:38:13","modified_gmt":"2023-02-15T18:38:13","slug":"moneta-stavebni-sporitelna-dva-roky-po-rebrandingu","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=940","title":{"rendered":"MONETA Stavebn\u00ed Spo\u0159itelna dva roky po rebrandingu"},"content":{"rendered":"<p><strong>Stavebn\u00ed spo\u0159en\u00ed s atraktivn\u00edm zhodnocen\u00edm 7,1 % p. a., mo\u017enost jeho pohodln\u00e9ho sjedn\u00e1n\u00ed a n\u00e1sledn\u00e9 spr\u00e1vy online z po\u010d\u00edta\u010de nebo mobilu. Tak vypad\u00e1 nab\u00eddka MONETA Stavebn\u00ed Spo\u0159itelny dva roky po jej\u00edm \u00fasp\u011b\u0161n\u00e9m rebrandingu. Spo\u0159itelna se pod nov\u00fdm jm\u00e9nem p\u0159edstavila na trhu stavebn\u00edho spo\u0159en\u00ed v\u00a0\u010dervenci 2020 po akvizici stavebn\u00ed spo\u0159itelny W\u00fcstenrot.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Z\u00edskala t\u00edm p\u0159es 400 tis\u00edc nov\u00fdch klient\u016f a nejenom jim za\u010dala prakticky okam\u017eit\u011b p\u0159edstavovat modern\u00ed podobu nov\u00e9 spo\u0159itelny. Postupn\u00e1 digitalizace a efektivita p\u0159inesla \u00faspory n\u00e1klad\u016f, kter\u00e9 prakticky pokryly celkovou investici na integraci n\u011bmeck\u00e9 zna\u010dky stavebn\u00edho spo\u0159en\u00ed do Skupiny MONETA.<\/p>\n<p>Integrace stavebn\u00ed spo\u0159itelny prob\u00edhala ve velmi ambici\u00f3zn\u00edm \u010dasov\u00e9m r\u00e1mci. W\u00fcstenrot \u2013 stavebn\u00ed spo\u0159itelna se stala sou\u010d\u00e1st\u00ed Skupiny MONETA v dubnu 2020, o osm m\u011bs\u00edc\u016f pozd\u011bji \u2013 tedy od 1. ledna 2021 \u2013 ji\u017e za\u010dali klienti naplno vyu\u017e\u00edvat slu\u017eeb MONETA Stavebn\u00ed Spo\u0159itelny. P\u0159edev\u0161\u00edm d\u00edky neobvykle rychl\u00e9mu integra\u010dn\u00edmu obdob\u00ed, spojen\u00e9mu s\u00a0efektivn\u00ed n\u00e1kladovou politikou se bance poda\u0159ilo dos\u00e1hnout zna\u010dn\u00fdch \u00faspor, kter\u00e9 b\u011bhem roku 2021 pokryly nutn\u00e9 investice na integraci. \u201e<em>Celkov\u00e1 \u00faspora n\u00e1klad\u016f je 2 roky po akvizici na \u00farovni okolo 70 %,\u201c<\/em> uvedl v\u00a0t\u00e9to souvislosti m\u00edstop\u0159edseda p\u0159edstavenstva MONETA Stavebn\u00ed Spo\u0159itelny Petr Toman.<\/p>\n<p>Integra\u010dn\u00edm procesem p\u0159ed dv\u011bma lety z\u00edskala Skupina MONETA p\u0159es 400 tis\u00edc nov\u00fdch klient\u016f. Hlavn\u00edm \u00fakolem pro t\u00fdm stavebn\u00edho spo\u0159en\u00ed proto bylo takov\u00e9 roz\u0161\u00ed\u0159en\u00ed produktov\u00e9ho portfolia, kter\u00e9 by vyhovovalo st\u00e1vaj\u00edc\u00edm i nov\u011b p\u0159\u00edchoz\u00edm klient\u016fm. <em>\u201eTo se povedlo na v\u00fdbornou. Pracovali jsme hlavn\u011b na cross-sellingu v\u00a0r\u00e1mci st\u00e1vaj\u00edc\u00ed i nov\u011b z\u00edskan\u00e9 klientsk\u00e9 b\u00e1ze. Ka\u017ed\u00e1 akvizice s sebou nese potenci\u00e1l odlivu klient\u016f a na\u0161im c\u00edlem nebyl rychl\u00fd a dramatick\u00fd r\u016fst, ale sp\u00ed\u0161e stabilizace v\u00a0pr\u016fb\u011bhu integrace, co\u017e se poda\u0159ilo naplnit a jak na stran\u011b klient\u016f, tak na stran\u011b depozit dosahujeme stabiln\u00edho trendu v\u00fdvoje,\u201c<\/em> popsal Petr Toman.<\/p>\n<p>Samotn\u00e1 akvizice prob\u00edhala b\u011bhem koronavirov\u00e9 pandemie a tvrd\u00fdch lockdown\u016f, slou\u010den\u00ed tak p\u0159edstavovalo nelehkou v\u00fdzvu. Stavebn\u00ed spo\u0159itelna bez ohledu na uz\u00e1v\u011bry pracovala v pr\u016fb\u011bhu pandemie zejm\u00e9na na poskytov\u00e1n\u00ed \u00fav\u011br\u016f a z\u00e1rove\u0148 na co nejv\u011bt\u0161\u00ed pomoci klient\u016fm. <em>\u201eMONETA pat\u0159ila od za\u010d\u00e1tku pandemie v\u017edy mezi spole\u010dnosti, kter\u00e9 nab\u00eddly pomocnou ruku klient\u016fm, a to byl jeden z d\u016fle\u017eit\u00fdch c\u00edl\u016f tak\u00e9 pro n\u00e1s ve stavebn\u00ed spo\u0159iteln\u011b. Toto obdob\u00ed se n\u00e1m poda\u0159ilo p\u0159eklenout velmi dob\u0159e a z\u00edskali jsme mimo jin\u00e9 tak\u00e9 unik\u00e1n\u00ed know-how o akvizic\u00edch v dob\u011b ne\u010dekan\u00fdch komplikac\u00ed, kter\u00e9 m\u016f\u017eeme vyu\u017e\u00edt i v\u00a0budoucnu,\u201c<\/em> dodal Petr Toman.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Stavebn\u00ed spo\u0159en\u00ed s atraktivn\u00edm zhodnocen\u00edm 7,1 % p. a., mo\u017enost jeho pohodln\u00e9ho sjedn\u00e1n\u00ed a n\u00e1sledn\u00e9 spr\u00e1vy online z po\u010d\u00edta\u010de nebo mobilu. Tak vypad\u00e1 nab\u00eddka MONETA <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=940\" title=\"MONETA Stavebn\u00ed Spo\u0159itelna dva roky po rebrandingu\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=940"}],"version-history":[{"count":2,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/940\/revisions"}],"predecessor-version":[{"id":943,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/940\/revisions\/943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/941"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}