{"id":845,"date":"2023-02-03T11:51:22","date_gmt":"2023-02-03T11:51:22","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=845"},"modified":"2023-02-03T12:50:48","modified_gmt":"2023-02-03T12:50:48","slug":"air-bank-podporuje-vybery-zdarma-novou-reklamni-kampani","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=845","title":{"rendered":"Air Bank startuje kampa\u0148 na v\u00fdb\u011bry zdarma"},"content":{"rendered":"

Air Bank spustila ve st\u0159edu 1. \u00fanora nov\u00e9 televizn\u00ed spoty k podpo\u0159e v\u00fdb\u011br\u016f hotovosti zdarma. Klienti Air Bank si nov\u011b vyberou ze v\u0161ech bankomat\u016f Komer\u010dn\u00ed banky, Monety Money Bank a UniCredit Bank v \u010cesk\u00e9 republice za stejn\u00fdch podm\u00ednek, jako kdyby vyb\u00edrali z n\u011bkter\u00e9ho z 370 bankomat\u016f Air Bank. <\/strong><\/p>\n

Spolupr\u00e1ci v oblasti sd\u00edlen\u00ed bankomat\u016f tyto banky spole\u010dn\u011b ozn\u00e1mily koncem lo\u0148sk\u00e9ho roku. Celkov\u00fd po\u010det bankomat\u016f s mo\u017enost\u00ed v\u00fdb\u011bru zdarma se tak pro klienty Air Bank v\u00edce ne\u017e zp\u011btin\u00e1sob\u00ed. Na novou v\u00fdhodu upozor\u0148uje v televizn\u00edch spotech op\u011bt dvojice zn\u00e1m\u00fdch bank\u00e9\u0159\u016f.<\/p>\n

Nov\u00e9 spoty k podpo\u0159e bezplatn\u00fdch v\u00fdb\u011br\u016f hotovosti z v\u00edce ne\u017e dvou tis\u00edc bankomat\u016f v \u010cesk\u00e9 republice div\u00e1ci uvid\u00ed na televizn\u00edch stanic\u00edch Novy a Primy. Air Bank v nich p\u0159ipom\u00edn\u00e1 slu\u017eby, kter\u00e9 mohou jej\u00ed klienti vyu\u017e\u00edvat zdarma a bez absurdn\u00edch poplatk\u016f a mezi n\u011b\u017e se nov\u011b \u0159ad\u00ed pr\u00e1v\u011b i bezplatn\u00e9 v\u00fdb\u011bry v s\u00edti sd\u00edlen\u00fdch bankomat\u016f. Spoty vych\u00e1zej\u00ed z detektivn\u00edho konceptu sou\u010dasn\u00e9 reklamn\u00ed kampan\u011b banky a ji\u017e tradi\u010dn\u011b v nich \u00fa\u010dinkuj\u00ed herci Tom\u00e1\u0161 M\u011bch\u00e1\u010dek a Tom\u00e1\u0161 Je\u0159\u00e1bek. Vedle televizn\u00edch spot\u016f podpo\u0159\u00ed Air Bank novinku tak\u00e9 online reklamou.<\/p>\n

\u201eP\u0159esto\u017ee platbu v hotovosti up\u0159ednost\u0148uje ji\u017e jen deset procent \u010cech\u016f, hotovost u sebe pro jistotu st\u00e1le nos\u00edme, tak\u017ee k bankomatu ob\u010das mus\u00edme. Nadpolovi\u010dn\u00ed v\u011bt\u0161ina lid\u00ed pak c\u00edlen\u011b hled\u00e1 nejbli\u017e\u0161\u00ed bankomat sv\u00e9 banky, a to kv\u016fli v\u00fdhodn\u011bj\u0161\u00edm podm\u00ednk\u00e1m v\u00fdb\u011bru hotovosti. Pr\u00e1v\u011b to klient\u016fm d\u00edky na\u0161emu zapojen\u00ed do sd\u00edlen\u00e9 s\u00edt\u011b bankomat\u016f zjednodu\u0161\u00edme,\u201c <\/em>\u0159\u00edk\u00e1 Petr \u0160m\u00edd<\/strong>, vedouc\u00ed odd\u011blen\u00ed V\u00fdzkum trhu Air Bank.<\/p>\n

Na p\u0159\u00edprav\u011b televizn\u00ed kampan\u011b se vedle intern\u00edho komunika\u010dn\u00edho t\u00fdmu Air Bank pod\u00edlela reklamn\u00ed agentura McCANN, produkci zaji\u0161\u0165oval Filmservice a re\u017eie se op\u011bt ujalo re\u017eis\u00e9rsk\u00e9 duo MODS \u2013 Martin P\u0159ikryl a Michal Nohejl.<\/p>\n","protected":false},"excerpt":{"rendered":"

Air Bank spustila ve st\u0159edu 1. \u00fanora nov\u00e9 televizn\u00ed spoty k podpo\u0159e v\u00fdb\u011br\u016f hotovosti zdarma. Klienti Air Bank si nov\u011b vyberou ze v\u0161ech bankomat\u016f Komer\u010dn\u00ed […]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20],"tags":[],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=845"}],"version-history":[{"count":3,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/845\/revisions"}],"predecessor-version":[{"id":851,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/845\/revisions\/851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/846"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}