{"id":791,"date":"2023-01-30T08:23:23","date_gmt":"2023-01-30T08:23:23","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=791"},"modified":"2023-01-30T08:23:23","modified_gmt":"2023-01-30T08:23:23","slug":"komercni-banka-tendrovala-komunikacni-agenturu","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=791","title":{"rendered":"Komer\u010dn\u00ed banka tendrovala komunika\u010dn\u00ed agenturu"},"content":{"rendered":"<p><strong>Ve dvoukolov\u00e9m v\u00fdb\u011brov\u00e9m \u0159\u00edzen\u00ed na strategickou a\u00a0kreativn\u00ed agenturu na p\u0159\u00ed\u0161t\u00ed t\u0159i roky si Komer\u010dn\u00ed banka vybrala\u00a0VCCP. Pro banku p\u0159edt\u00edm d\u011blala agentura Momentum.<\/strong><!--more--><\/p>\n<p>Nov\u00fd komunika\u010dn\u00ed koncept od VCCP, kter\u00fd m\u00e1 za c\u00edl p\u0159edstavit novou \u00e9ru banky, se m\u00e1 op\u00edrat o\u00a0udr\u017eitelnost, kterou banka hodl\u00e1 prom\u00edtnout do v\u0161ech sv\u00fdch aktivit.<\/p>\n<p>\u201eRok 2023 je pro n\u00e1s v\u00a0Komer\u010dn\u00ed bance kl\u00ed\u010dov\u00fd a\u00a0chceme z\u00faro\u010dit n\u011bkolikalet\u00e9 investice do technologi\u00ed i\u00a0zna\u010dky. M\u011bn\u00edme technologickou platformu a\u00a0bankovn\u00ed syst\u00e9m, kter\u00fd bude modern\u011bj\u0161\u00ed a\u00a0v\u00fdrazn\u011b u\u017eivatelsky p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed a\u00a0zcela napln\u00ed pot\u0159eby klient\u016f,\u201c slibuje\u00a0<strong>Hana Kov\u00e1\u0159ov\u00e1<\/strong>, v\u00fdkonn\u00e1 \u0159editelka pro brand strategii a\u00a0komunikaci Komer\u010dn\u00ed banky.<\/p>\n<p>VCCP ve finan\u010dn\u00edm sektoru navazuje na \u0161estiletou spolupr\u00e1ci s\u00a0UniCredit Bank, kter\u00e1 skon\u010dila loni. Te\u010f agentura p\u0159ipravuje integrovanou image kampa\u0148, je\u017e p\u0159edstav\u00ed novou tv\u00e1\u0159 Komer\u010dn\u00ed banky v\u00a0prvn\u00ed p\u016fli leto\u0161ka.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Ve dvoukolov\u00e9m v\u00fdb\u011brov\u00e9m \u0159\u00edzen\u00ed na strategickou a\u00a0kreativn\u00ed agenturu na p\u0159\u00ed\u0161t\u00ed t\u0159i roky si Komer\u010dn\u00ed banka vybrala\u00a0VCCP. Pro banku p\u0159edt\u00edm d\u011blala agentura Momentum.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20],"tags":[],"class_list":["post-791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=791"}],"version-history":[{"count":2,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/791\/revisions"}],"predecessor-version":[{"id":793,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/791\/revisions\/793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/70"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}