{"id":673,"date":"2023-01-13T08:27:10","date_gmt":"2023-01-13T08:27:10","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=673"},"modified":"2023-01-13T08:27:10","modified_gmt":"2023-01-13T08:27:10","slug":"kooperativa-podporuje-zdravy-zivotni-styl","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=673","title":{"rendered":"Kooperativa podporuje zdrav\u00fd \u017eivotn\u00ed styl"},"content":{"rendered":"<p><strong>To vyplynulo z\u00a0kr\u00e1tk\u00e9ho pr\u016fzkumu, kter\u00fd si Kooperativa nechala zpracovat p\u0159ed spu\u0161t\u011bn\u00edm dal\u0161\u00ed \u010d\u00e1sti kampan\u011b s n\u00e1zvem Zrcadlen\u00ed. Kampa\u0148 se tentokr\u00e1t zam\u011b\u0159uje na stres, vznikaj\u00edc\u00ed p\u0159i b\u011b\u017en\u00fdch rodinn\u00fdch situac\u00edch, jako je balen\u00ed a odjezd na v\u00edkend, dovolenou nebo na jarn\u00ed pr\u00e1zdniny. V televizn\u00edm a online spotu napodobuje mal\u00fd kluk sv\u00e9ho t\u00e1tu p\u0159i nakl\u00e1d\u00e1n\u00ed auta a na cest\u011b p\u0159i \u0159\u00edzen\u00ed.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>V pr\u016fzkumu, kter\u00fd pro Kooperativu realizovala spole\u010dnost IBRS na vzorku 1000 respondent\u016f nap\u0159\u00edklad zazn\u011blo, \u017ee celkem 87 % \u010cech\u016f sp\u00ed\u0161e v\u00ed, jak by se m\u011bli spr\u00e1vn\u011b stravovat a celkov\u011b \u017e\u00edt zdrav\u011b. \u201eAle kdy\u017e jsme se zeptali, jestli to d\u011blaj\u00ed, jestli se sna\u017e\u00ed spr\u00e1vn\u011b stravovat a \u017e\u00edt zdrav\u011b, odpov\u011bd\u011blo jen 58 % dot\u00e1zan\u00fdch, \u017ee sp\u00ed\u0161e ano. A 41 % respondent\u016f uvedlo, \u017ee sp\u00ed\u0161e nebo rozhodn\u011b ne,\u201c je p\u0159ekvapen\u00fd v\u00fdsledkem pr\u016fzkumu Petr Proch\u00e1zka, \u0159editel \u00daseku poji\u0161t\u011bn\u00ed osob v\u00a0poji\u0161\u0165ovn\u011b Kooperativa.<\/p>\n<p>FLEXI \u017eivotn\u00ed poji\u0161t\u011bn\u00ed od Kooperativy si uv\u011bdomuje, jak a v jak\u00e9m tempu dnes dosp\u011bl\u00ed \u017eij\u00ed. Chce je tak povzbudit k\u00a0zamy\u0161len\u00ed a p\u0159\u00edpadn\u00e9 zm\u011bn\u011b k\u00a0lep\u0161\u00edmu. Kampa\u0148 proto doprov\u00e1z\u00ed rady, jak pe\u010dovat o sv\u00e9 zdrav\u00ed, speci\u00e1ln\u011b zam\u011b\u0159en\u00e9 na psychohygienu. Z\u00e1jemci je najdou na speci\u00e1ln\u00ed internetov\u00e9 str\u00e1nce: <a href=\"https:\/\/www.koop.cz\/pojisteni\/pojisteni-osob\/rizikove-zivotni-pojisteni-flexi\/zpomalte-s-flexi\">https:\/\/www.koop.cz\/pojisteni\/pojisteni-osob\/rizikove-zivotni-pojisteni-flexi\/zpomalte-s-flexi<\/a><\/p>\n<p>Od respondent\u016f tak\u00e9 zazn\u011blo, \u017ee zdrav\u00fd \u017eivotn\u00ed styl je d\u016fle\u017eit\u00fd pro 72 % z nich (pro 14 % velmi d\u016fle\u017eit\u00fd). 10 % respondent\u016f zdrav\u00fd \u017eivotn\u00ed styl nijak nezaj\u00edm\u00e1, \u017eij\u00ed si podle sv\u00e9ho.<\/p>\n<p>Obecn\u011b se ud\u00e1v\u00e1, \u017ee zdrav\u00e1 v\u00fd\u017eiva tvo\u0159\u00ed 70\u201380 % \u00fasp\u011bchu, za zbytek m\u016f\u017eeme b\u00fdt vd\u011b\u010dn\u00ed genetice a cvi\u010den\u00ed. Ve spolupr\u00e1ci s\u00a0odborn\u00edky z\u00a0V\u00fd\u017eivov\u00e9ho institutu jsme proto p\u0159ipravili tak\u00e9 zdrav\u00e9 a chutn\u00e9 recepty, kter\u00e9 jsou k\u00a0dispozici na <a href=\"https:\/\/www.koop.cz\/pruvodce-zdravim\/flexi-recepty\">https:\/\/www.koop.cz\/pruvodce-zdravim\/flexi-recepty<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>To vyplynulo z\u00a0kr\u00e1tk\u00e9ho pr\u016fzkumu, kter\u00fd si Kooperativa nechala zpracovat p\u0159ed spu\u0161t\u011bn\u00edm dal\u0161\u00ed \u010d\u00e1sti kampan\u011b s n\u00e1zvem Zrcadlen\u00ed. Kampa\u0148 se tentokr\u00e1t zam\u011b\u0159uje na stres, vznikaj\u00edc\u00ed p\u0159i <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=673\" title=\"Kooperativa podporuje zdrav\u00fd \u017eivotn\u00ed styl\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pojistovny"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=673"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/673\/revisions"}],"predecessor-version":[{"id":675,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/673\/revisions\/675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/674"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}