{"id":664,"date":"2023-01-11T10:58:11","date_gmt":"2023-01-11T10:58:11","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=664"},"modified":"2023-01-11T10:58:11","modified_gmt":"2023-01-11T10:58:11","slug":"db-data-maji-zasadni-roli-pri-budovani-odolnosti-firem","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=664","title":{"rendered":"D&B: Data maj\u00ed z\u00e1sadn\u00ed roli p\u0159i budov\u00e1n\u00ed odolnosti firem"},"content":{"rendered":"

Vzhledem<\/span><\/span> k tomu, \u017ee glob\u00e1ln\u00ed ekonomika st\u00e1le \u010del\u00ed v\u00fdznamn\u00fdm v\u00fdzv\u00e1m, v\u010detn\u011b recese, odborn\u00edci ze spole\u010dnosti Dun & Bradstreet, p\u0159edn\u00edho sv\u011btov\u00e9ho poskytovatele dat a analytiky pro obchodn\u00ed rozhodov\u00e1n\u00ed, <\/span><\/span>p\u0159edstavili <\/span><\/span>n\u011bkolik<\/span><\/span>p\u0159edpov\u011bd\u00ed, <\/span><\/span>pokud jde o co nejlep\u0161\u00ed vyu\u017eit\u00ed jejich dat.<\/span><\/span><\/strong><\/p>\n

<\/p>\n

Petra \u0160t\u011bp\u00e1nov\u00e1, analyti\u010dka tuzemsk\u00e9 pobo\u010dky <\/span><\/span>Dun & Bradstreet, k tomu uvedl<\/span><\/span>a<\/span><\/span>: “<\/span><\/span><\/a>Podniky \u010dek\u00e1 v roce 2023 dal\u0161\u00ed n\u00e1ro\u010dn\u00fd rok kv\u016fli pokra\u010duj\u00edc\u00edmu pomal\u00e9mu hospod\u00e1\u0159sk\u00e9mu r\u016fstu, zv\u00fd\u0161en\u00e9 komplexnosti regulace a prudce rostouc\u00edm provozn\u00edm n\u00e1klad\u016fm. Jedn\u00edm z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak v podnik\u00e1n\u00ed vybudovat odolnost, je b\u00fdt proaktivn\u00ed a p\u0159ipraven\u00fd na nep\u0159edv\u00eddateln\u00e9 prost\u0159ed\u00ed. Data a analytika mohou firm\u00e1m pomoci nejen \u0159\u00eddit a zm\u00edr\u0148ovat rizika, ale tak\u00e9 identifikovat p\u0159\u00edle\u017eitosti k p\u0159izp\u016fsoben\u00ed a r\u016fstu<\/span><\/span>.”<\/span><\/span><\/p>\n

<\/a>Spole\u010dnost Dun & Bradstreet identifikovala pro rok 2023 <\/span><\/span>\u0161est trend\u016f v\u00a0datov\u00e9 oblasti \u2013<\/span><\/span> od v\u00fdznamu kvality p\u0159ed kvantitou dat a\u017e po zv\u00fd\u0161en\u00fd d\u016fraz na ochranu soukrom\u00ed a spr\u00e1vu dat.<\/span><\/span><\/p>\n

1. Kvalitn\u00ed data se stanou \u017eivotn\u011b d\u016fle\u017eit\u00fdmi, proto\u017ee podniky se budou pohybovat v o<\/span><\/span>bdob\u00ed<\/span><\/span> “sv\u011btov\u00fdch prvenstv\u00ed”.<\/span><\/span><\/div>\n

Pokud jde o maxim\u00e1ln\u00ed vyu\u017eit\u00ed dat, m\u011bly by se firmy zam\u011b\u0159it na kvalitu, nikoliv na kvantitu. Pou\u017e\u00edv\u00e1n\u00ed nekvalitn\u00edch nebo nevhodn\u00fdch dat m\u016f\u017ee zp\u016fsobit v\u00edce \u0161kody ne\u017e u\u017eitku, oslabit s\u00edlu cenn\u00fdch dat, kter\u00e1 organizace m\u00e1, a zt\u00ed\u017eit <\/span><\/span>odvozen\u00ed<\/span><\/span> skute\u010dn\u00e9 hodnoty. Nicm\u00e9n\u011b “vy\u010di\u0161t\u011bn\u00ed” t\u011bchto dat, stejn\u011b jako zaji\u0161t\u011bn\u00ed aktu\u00e1lnosti datov\u00e9ho cloudu <\/span><\/span>spole\u010dnosti<\/span><\/span>, se ukazuje jako v\u00fdznamn\u00e1 obchodn\u00ed v\u00fdzva.<\/span><\/span><\/p>\n

Z tohoto d\u016fvodu je d\u016fle\u017eit\u00e9 m\u00edt k dispozici t\u00fdm, kter\u00fd je zodpov\u011bdn\u00fd za udr\u017eov\u00e1n\u00ed po\u0159\u00e1dku v datov\u00e9m majetku firmy. <\/span><\/span>I kdy\u017e technologie, jako je um\u011bl\u00e1 inteligence (AI), mohou pomoci sn\u00ed\u017eit z\u00e1t\u011b\u017e, <\/span><\/span>st\u00e1le <\/span><\/span>je <\/span><\/span>nutn\u00fd<\/span><\/span> lidsk\u00fd, odborn\u00fd dohled, aby <\/span><\/span>nedoch\u00e1zelo<\/span><\/span> k chyb\u00e1m. <\/span><\/span><\/a>Ve sv\u011bt\u011b, kde za\u017e\u00edv\u00e1me tolik “prvenstv\u00ed” (klimatick\u00e1 krize, pandemie, bezprecedentn\u00ed v\u00fdzvy glob\u00e1ln\u00edho dodavatelsk\u00e9ho \u0159et\u011bzce) a <\/span><\/span>ve kter\u00e9m<\/span><\/span> se um\u011bl\u00e1 inteligence \u010dasto u\u010d\u00ed z minul\u00fdch ud\u00e1lost\u00ed, aby pomohla p\u0159edv\u00eddat budouc\u00ed v\u00fdsledky, je snadn\u00e9 pochopit, v \u010dem spo\u010d\u00edv\u00e1 probl\u00e9m. Prediktivn\u00ed metodiky nyn\u00ed jednozna\u010dn\u011b vy\u017eaduj\u00ed <\/span><\/span>odli\u0161n\u00e1<\/span><\/span> data a anal\u00fdzy, aby bylo mo\u017en\u00e9 porozum\u011bt nejist\u00e9 budoucnosti.<\/span><\/span><\/p>\n

2. Vzroste<\/span><\/span> datov\u00e1<\/span><\/span> regulace<\/span><\/span><\/div>\n

Regula\u010dn\u00ed d\u016fraz na ochranu soukrom\u00ed a spr\u00e1vu dat se bude <\/span><\/span>i nad\u00e1le<\/span><\/span>zvy\u0161ovat. Spole\u010dnosti budou muset spravovat sv\u00e1 data a analytick\u00e9 metody, aby zajistily, \u017ee jsou spravov\u00e1ny a pou\u017e\u00edv\u00e1ny nejen v souladu se sou\u010dasn\u00fdmi p\u0159edpisy, ale tak\u00e9 tak, aby dr\u017eely krok s vyv\u00edjej\u00edc\u00edm se regula\u010dn\u00edm prost\u0159ed\u00edm. Regul\u00e1to\u0159i po cel\u00e9m sv\u011bt\u011b se zam\u011b\u0159uj\u00ed nejen na ochranu soukrom\u00ed, ale tak\u00e9 na um\u00edst\u011bn\u00ed dat, etick\u00e9 vyu\u017e\u00edv\u00e1n\u00ed dat a um\u011bl\u00e9 inteligence, p\u0159eshrani\u010dn\u00ed p\u0159enos dat a vysv\u011btlitelnost <\/span><\/span>pou\u017eit\u00fdch <\/span><\/span>metod.<\/span><\/span><\/p>\n

3. Firmy budou muset v r\u00e1mci finan\u010dn\u00edch omezen\u00ed vynakl\u00e1dat v\u00edce \u00fasil\u00ed s\u00a0ni\u017e\u0161\u00edmi n\u00e1klady<\/span><\/span><\/div>\n

Vzhledem k tomu, \u017ee se n\u011bkter\u00e9 trhy <\/span><\/span>po<\/span><\/span> cel\u00e9m sv\u011bt\u011b dost\u00e1vaj\u00ed do recese,<\/span><\/span> firmy<\/span><\/span> \u010dasto<\/span><\/span> poc\u00edt\u00ed finan\u010dn\u00ed z\u00e1t\u011b\u017e. Efektivn\u00ed a \u00fa\u010dinn\u00e9 vyu\u017e\u00edv\u00e1n\u00ed dat<\/span><\/span>, stejn\u011b jako<\/span><\/span> automatizace<\/span><\/span>,<\/span><\/span> proto bude pro <\/span><\/span>firmy<\/span><\/span>z\u00e1sadn\u00ed, aby zefektivnily <\/span><\/span>sv\u016fj <\/span><\/span>provoz a pomohly t\u00fdm\u016fm rychleji p\u0159ij\u00edmat chyt\u0159ej\u0161\u00ed rozhodnut\u00ed. Data <\/span><\/span>nep\u0159in\u00e1\u0161ej\u00ed u\u017eitek <\/span><\/span>pouze pl\u00e1novac\u00edm odd\u011blen\u00edm, ale pom\u00e1haj\u00ed i prodejn\u00edmu<\/span><\/span> \u010di marketingov\u00e9mu<\/span><\/span> t\u00fdmu,<\/span><\/span> a nakonec i veden\u00ed spole\u010dnosti fungovat efektivn\u011bji a komplexn\u011bji. Odolnost, zejm\u00e9na v dob\u00e1ch velk\u00e9ho stresu, je podpo\u0159ena t\u00edm, \u017ee m\u00e1<\/span><\/span>te<\/span><\/span> k dispozici spr\u00e1vn\u00e9 informace pro rozhodov\u00e1n\u00ed, abyste <\/span><\/span>p\u0159e\u017eili<\/span><\/span> v dob\u011b stresu a v budoucnu se rychle zotavili.<\/span><\/span><\/p>\n

Data mohou a m\u011bla by b\u00fdt vyu\u017e\u00edv\u00e1na jako pomoc p\u0159i d\u016fkladn\u00e9m finan\u010dn\u00edm pl\u00e1nov\u00e1n\u00ed<\/span><\/span>. To<\/span><\/span> bude d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm, aby t\u00fdmy v\u011bd\u011bly, zda jim jejich z\u00e1kazn\u00edci zaplat\u00ed v\u010das, a tak\u00e9 aby \u0159\u00eddily term\u00edny pro sv\u00e9 dodavatele a zajistily jejich pln\u011bn\u00ed. Stres v <\/span><\/span>jak\u00e9mkoliv<\/span><\/span> ekosyst\u00e9mu b\u011b\u017en\u011b spo\u010d\u00edv\u00e1 <\/span><\/span>ve<\/span><\/span> stran\u00e1ch, kter\u00e9 spolu p\u0159\u00edmo neinteraguj\u00ed. Pokud jde o prodejn\u00ed t\u00fdmy, data pomohou udr\u017eet st\u00e1vaj\u00edc\u00ed, loaj\u00e1ln\u00ed z\u00e1kazn\u00edky t\u00edm, \u017ee pochop\u00ed nejlep\u0161\u00ed na\u010dasov\u00e1n\u00ed a kontaktn\u00ed body pro udr\u017een\u00ed spokojenosti<\/span><\/span>. Stejn\u011b tak pomohou pochopit a p\u0159edv\u00eddat m\u011bn\u00edc\u00ed se pot\u0159eby z\u00e1kazn\u00edk\u016f a z\u00e1rove\u0148 identifikovat nov\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/span><\/span><\/p>\n

4. Zaji\u0161t\u011bn\u00ed n\u00e1vratnosti investic do dat<\/span><\/span> (ROI)<\/span><\/span> bude vy\u017eadovat nejlep\u0161\u00ed data ve sv\u00e9 t\u0159\u00edd\u011b<\/span><\/span><\/div>\n

Aby <\/span><\/span>firmy <\/span><\/span>mohly p\u0159ij\u00edmat co nejefektivn\u011bj\u0161\u00ed rozhodnut\u00ed, budou muset sv\u00e9 syst\u00e9my z\u00e1sobovat vysoce kvalitn\u00edmi daty, kter\u00e1 budou p\u0159esn\u00e1, v\u010dasn\u00e1 a vhodn\u00e1 pro dan\u00fd \u00fa\u010del. Data mohou b\u00fdt p\u0159\u00edli\u0161 \u010dasto star\u00e1, ne\u00fapln\u00e1 nebo mohou poch\u00e1zet z jedin\u00e9ho, potenci\u00e1ln\u011b <\/span><\/span>zkreslen\u00e9ho<\/span><\/span> zdroje. Na <\/span><\/span>r\u010den\u00ed<\/span><\/span> “\u0161patn\u00e1 data dovnit\u0159, \u0161patn\u00e1 rozhodnut\u00ed ven” je n\u011bco pravdy. Spr\u00e1vn\u00e1 a kvalitn\u00ed data poskytnou spole\u010dnostem informace, kter\u00e9 jim pomohou proplout <\/span><\/span>turbulentn\u00edm<\/span><\/span>obdob\u00edm.<\/span><\/span><\/p>\n

Aby bylo zaji\u0161t\u011bno, \u017ee podnik ze sv\u00fdch dat vyt\u011b\u017e\u00ed maximum, je t\u0159eba tato data vy\u010distit, ov\u011b\u0159it, slou\u010dit, obohatit a propojit do jednoho \u00fapln\u00e9ho a p\u0159esn\u00e9ho pohledu. Podniky se budou muset zamyslet nad daty, kter\u00e1 p\u0159ij\u00edmaj\u00ed, a vyhodnotit, zda jsou tato data vhodn\u00e1 pro napln\u011bn\u00ed jejich pot\u0159eb a podporu strategick\u00fdch rozhodnut\u00ed.<\/span><\/span><\/p>\n

5. Podniky budou muset neust\u00e1le p\u0159ehodnocovat sv\u00e9 strategie<\/span><\/span><\/div>\n

Spole\u010dnosti budou muset neust\u00e1le p\u0159ehodnocovat a testovat svou datovou strategii. Datov\u00e1 strategie, kter\u00e1 fungovala v roce 2021 nebo dokonce 2022, nemus\u00ed b\u00fdt v roce 2023 vhodn\u00e1. Pr\u016fb\u011b\u017en\u00e9 testov\u00e1n\u00ed umo\u017en\u00ed spole\u010dnosti zav\u00e9st datovou strategii, kter\u00e1 odr\u00e1\u017e\u00ed jej\u00ed pot\u0159eby, je navr\u017eena tak, aby \u0159e\u0161ila probl\u00e9my a rizika a sou\u010dasn\u011b identifikovala p\u0159\u00edle\u017eitosti.<\/span><\/span><\/p>\n

Firmy budou muset podniknout kroky k obnov\u011b, nejen k p\u0159e\u017eit\u00ed \u2013 jakkoli to m\u016f\u017ee b\u00fdt v\u00a0t\u011b\u017ek\u00fdch \u010dasech obt\u00ed\u017en\u00e9, spole\u010dnost bude muset m\u00edt na z\u0159eteli budoucnost, aby byla “fit” pro dobu, kdy se sv\u011bt dostane ze sou\u010dasn\u00e9 \u0161patn\u00e9 situace. Pokud existuje tlak na ni\u017e\u0161\u00ed v\u00fddaje, firma mus\u00ed utr\u00e1cet chyt\u0159eji.<\/span><\/span><\/p>\n

6. Pokud jde o data, firmy si v\u00a0roce 2023 samy nevysta\u010d\u00ed<\/span><\/span><\/div>\n

Vedouc\u00ed p\u0159edstavitel\u00e9 <\/span><\/span>firem <\/span><\/span>se mus\u00ed obklopit odborn\u00edky, kte\u0159\u00ed jim p\u0159inesou p\u0159idanou hodnotu, zejm\u00e9na prost\u0159ednictv\u00edm nov\u00fdch datov\u00fdch poznatk\u016f. M\u00edt ty spr\u00e1vn\u00e9 partnery pom\u016f\u017ee firm\u00e1m nastavit a realizovat robustn\u00ed datovou strategii, kter\u00e1 umo\u017en\u00ed vybudovat odoln\u00fd podnik.<\/span><\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Vzhledem k tomu, \u017ee glob\u00e1ln\u00ed ekonomika st\u00e1le \u010del\u00ed v\u00fdznamn\u00fdm v\u00fdzv\u00e1m, v\u010detn\u011b recese, odborn\u00edci ze spole\u010dnosti Dun & Bradstreet, p\u0159edn\u00edho sv\u011btov\u00e9ho poskytovatele dat a analytiky pro […]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=664"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":665,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/664\/revisions\/665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/187"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}