{"id":656,"date":"2023-01-13T06:19:56","date_gmt":"2023-01-13T06:19:56","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=656"},"modified":"2023-01-13T08:46:04","modified_gmt":"2023-01-13T08:46:04","slug":"kosik-meni-sefa-marketingu","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=656","title":{"rendered":"Ko\u0161\u00edk m\u011bn\u00ed \u0161\u00e9fa marketingu"},"content":{"rendered":"<p><strong>Do online supermarketu Ko\u0161\u00edk.cz p\u0159i\u0161el na pozici marketing director Jan Va\u0161\u00ed\u010dek, st\u0159\u00edd\u00e1 Mark\u00e9tu Moreno. Va\u0161\u00ed\u010dek o\u0159ich\u00e1z\u00ed z Globusu, kde pracoval t\u0159i roky na n\u011bkolika marketingov\u00fdch pozic\u00edch.<\/strong><span id=\"more-13751\"><\/span><!--more--><\/p>\n<p>Na starosti tam m\u011bl cel\u00e9 offline i online odd\u011blen\u00ed a zodpov\u00eddal za kompletn\u00ed korpor\u00e1tn\u00ed identitu. P\u0159edt\u00edm \u0159\u00eddil zna\u010dku jako \u0161\u00e9f online odd\u011blen\u00ed v poji\u0161\u0165ovn\u011b Direct, zku\u0161enosti s online marketingem sb\u00edral i jako seniorn\u00ed account manager v agentur\u00e1ch Adexpres \u010di <a href=\"https:\/\/www.mediar.cz\/konzultanty-v-h1-cz-vede-plimlova\/\">H1.cz<\/a>.<\/p>\n<p>Jeho mise v\u00a0Ko\u0161\u00edku vypl\u00fdv\u00e1 z\u00a0prob\u00edhaj\u00edc\u00ed expanze slu\u017eby v\u00a0\u010cesku. Ko\u0161\u00edk se vr\u00e1til do des\u00edtek moravsk\u00fdch m\u011bst, roz\u0161i\u0159uje sv\u00e9 pokryt\u00ed v\u00a0t\u011bch st\u00e1vaj\u00edc\u00edch a\u00a0m\u011bn\u00ed svou propozici. Nov\u011b chce b\u00fdt vn\u00edm\u00e1n jako m\u00edsto k\u00a0nejv\u00fdhodn\u011bj\u0161\u00edm n\u00e1kup\u016fm i\u00a0pro ty, co doposud up\u0159ednost\u0148uj\u00ed kamenn\u00e9 prodejny.<\/p>\n<p>Va\u0161\u00ed\u010dek se bude v\u00a0komunikaci op\u00edrat o\u00a0nov\u011b restrukturalizovan\u00fd intern\u00ed t\u00fdm. Komunikace se m\u00e1 zam\u011b\u0159it na lep\u0161\u00ed prezentaci dostupn\u00fdch cen a\u00a0ak\u010dn\u00edch nab\u00eddek z\u00e1kazn\u00edk\u016fm na m\u00edru, rozv\u00edjej\u00edc\u00ed se slu\u017eby klubu Benjam\u00ednek pro rodi\u010de s\u00a0d\u011btmi nebo programu Pln\u00e1 p\u00e9\u010de, kter\u00fd senior\u016fm a\u00a0hendikepovan\u00fdm nab\u00edz\u00ed dotovan\u00e9 potraviny.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Do online supermarketu Ko\u0161\u00edk.cz p\u0159i\u0161el na pozici marketing director Jan Va\u0161\u00ed\u010dek, st\u0159\u00edd\u00e1 Mark\u00e9tu Moreno. Va\u0161\u00ed\u010dek o\u0159ich\u00e1z\u00ed z Globusu, kde pracoval t\u0159i roky na n\u011bkolika marketingov\u00fdch <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=656\" title=\"Ko\u0161\u00edk m\u011bn\u00ed \u0161\u00e9fa marketingu\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=656"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/656\/revisions"}],"predecessor-version":[{"id":658,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/656\/revisions\/658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/657"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}