{"id":627,"date":"2023-01-06T11:01:11","date_gmt":"2023-01-06T11:01:11","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=627"},"modified":"2023-01-06T11:01:11","modified_gmt":"2023-01-06T11:01:11","slug":"sporitelna-meni-logo","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=627","title":{"rendered":"Spo\u0159itelna m\u011bn\u00ed logo"},"content":{"rendered":"<h4><strong>Spo\u0159itelna m\u011bn\u00ed logo a v kampani se zavazuje zv\u00fd\u0161it finan\u010dn\u00ed zdrav\u00ed v\u0161ech sv\u00fdch klient\u016f.\u00a0<\/strong><\/h4>\n<p><!--more--><\/p>\n<p>Lednovou kampan\u00ed \u201eJsme prvn\u00ed, kdo se star\u00e1 o va\u0161e finan\u010dn\u00ed zdrav\u00ed\u201c se Spo\u0159itelna strategicky zam\u011b\u0159uje na zm\u011bnu finan\u010dn\u00edch n\u00e1vyk\u016f, zvy\u0161ov\u00e1n\u00ed finan\u010dn\u00edho zdrav\u00ed klient\u016f a transformaci firem.\u00a0Spo\u0159itelna v kampani poprv\u00e9 pou\u017e\u00edv\u00e1 inovovan\u00e9 b\u00edl\u00e9 logo a vizu\u00e1ln\u00ed podobu vych\u00e1zej\u00edc\u00ed z\u00a0digit\u00e1ln\u00edho bankovnictv\u00ed George. Banka v kampani komunikuje 4 z\u00e1vazky, jak pom\u016f\u017ee zv\u00fd\u0161it finan\u010dn\u00ed zdrav\u00ed klient\u016f:<i>\u00a0<\/i><i>\u00a0<\/i><\/p>\n<p><i>\u00a0<\/i><\/p>\n<ul>\n<li><i>Do roku 2025 pom\u016f\u017eeme v\u0161em na\u0161im klient\u016fm vytvo\u0159it finan\u010dn\u00ed rezervu na nenad\u00e1l\u00e9 v\u00fddaje\u00a0<\/i><\/li>\n<li><i>Do roku 2025 pom\u016f\u017eeme milionu na\u0161ich klient\u016f \u0161et\u0159it si na d\u016fchod\u00a0<\/i><\/li>\n<li><i>Do roku 2025 zp\u0159\u00edstupn\u00edme kvalitn\u00ed finan\u010dn\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed v\u0161em d\u011btem v \u010cesk\u00e9 republice\u00a0<\/i><\/li>\n<li><i>Do roku 2025 poskytneme \u010desk\u00fdm firm\u00e1m 50 miliard na zv\u00fd\u0161en\u00ed konkurenceschopnosti a udr\u017een\u00ed pracovn\u00edch m\u00edst\u00a0<\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Sou\u010d\u00e1st\u00ed strategie je nov\u00fd koncept poradenstv\u00ed, na jeho\u017e z\u00e1klad\u011b jsou bank\u00e9\u0159i hodnoceni tak\u00e9 podle toho, zda zvy\u0161uj\u00ed finan\u010dn\u00ed zdrav\u00ed klient\u016f. Banka z\u00e1rove\u0148 pl\u00e1nuje nov\u00e9 produkty a slu\u017eby, kter\u00e9 budou klienty motivovat ke zm\u011bn\u011b finan\u010dn\u00edch n\u00e1vyk\u016f a zvy\u0161ov\u00e1n\u00ed finan\u010dn\u00edho zdrav\u00ed. Spolu s\u00a0ve\u0159ejn\u00fdmi z\u00e1vazky bude Spo\u0159itelna m\u011b\u0159it napl\u0148ov\u00e1n\u00ed strategie na z\u00e1klad\u011b 6 indik\u00e1tor\u016f finan\u010dn\u00edho zdrav\u00ed a celkov\u00e9 spokojenosti klient\u016f.<\/p>\n<p>\u201e<em>S viz\u00ed sn\u00ed\u017eit soci\u00e1ln\u00ed nap\u011bt\u00ed a zv\u00fd\u0161it prosperitu jednotlivc\u016f a cel\u00e9 spole\u010dnosti Spo\u0159itelna p\u0159ed 200 lety vznikla. Jsem p\u0159esv\u011bd\u010den, \u017ee tato vize je relevantn\u00ed i dnes, proto\u017ee i dnes hroz\u00ed poru\u0161en\u00ed soci\u00e1ln\u00edho sm\u00edru a spole\u010dnost d\u011bl\u00ed hlubok\u00e9 socioekonomick\u00e9 bari\u00e9ry. V t\u00e9to situaci, kdy nap\u0159\u00edklad polovina na\u0161ich klient\u016f hospoda\u0159\u00ed s tak\u0159ka nulovou rezervou a jen ka\u017ed\u00fd druh\u00fd si \u0161et\u0159\u00ed na st\u00e1\u0159\u00ed, vn\u00edm\u00e1me n\u00e1\u0161 strategick\u00fd d\u016fraz na spr\u00e1vn\u00e9 finan\u010dn\u00ed n\u00e1vyky a finan\u010dn\u00ed zdrav\u00ed klient\u016f jako z\u00e1sadn\u00ed podm\u00ednku prosperity nejen Spo\u0159itelny, ale i cel\u00e9ho \u010ceska,\u201c <\/em>\u0159\u00edk\u00e1 Tom\u00e1\u0161 Salomon, gener\u00e1ln\u00ed \u0159editel Spo\u0159itelny a dod\u00e1v\u00e1: <em>\u201eProto ve\u0159ejn\u011b komunikujeme \u010dty\u0159i z\u00e1vazky, jimi\u017e chceme zv\u00fd\u0161it finan\u010dn\u00ed zdrav\u00ed na\u0161ich klient\u016f do roku 2025, kdy uplyne dv\u011b st\u011b let od na\u0161eho vzniku.<\/em>\u201c<\/p>\n<p>\u201e<em>Za jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch z\u00e1vazk\u016f pova\u017euji zp\u0159\u00edstupn\u011bn\u00ed kvalitn\u00edho finan\u010dn\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed v\u0161em d\u011btem v \u010cesku bez rozd\u00edlu, proto\u017ee stejn\u011b jako v p\u0159\u00edpad\u011b fyzick\u00e9ho zdrav\u00ed je i podm\u00ednkou finan\u010dn\u00edho zdrav\u00ed celo\u017eivotn\u00ed posilov\u00e1n\u00ed spr\u00e1vn\u00fdch n\u00e1vyk\u016f,\u201c <\/em>\u0159\u00edk\u00e1 Salomon a dod\u00e1v\u00e1: <em>\u201eFinan\u010dn\u00ed zdrav\u00ed spole\u010dnosti ale z\u00e1vis\u00ed tak\u00e9 na rozvoji podnikavosti a prosperuj\u00edc\u00edch firm\u00e1ch, proto jsou dal\u0161\u00edm z na\u0161ich z\u00e1vazk\u016f investice do transformace dom\u00e1c\u00edch firem, aby \u010desk\u00e9 zna\u010dky dok\u00e1zaly usp\u011bt v glob\u00e1ln\u00ed konkurenci<\/em>.\u201c<\/p>\n<p>Spo\u0159itelna v budoucnu pl\u00e1nuje komunikovat dal\u0161\u00ed strategick\u00e9 ve\u0159ejn\u00e9 z\u00e1vazky, t\u00fdkaj\u00edc\u00ed se finan\u010dn\u00edho zdrav\u00ed, nap\u0159\u00edklad v oblasti dostupn\u00e9ho bydlen\u00ed nebo \u00fav\u011brov\u00e1n\u00ed.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Spo\u0159itelna m\u011bn\u00ed logo a v kampani se zavazuje zv\u00fd\u0161it finan\u010dn\u00ed zdrav\u00ed v\u0161ech sv\u00fdch klient\u016f.\u00a0<\/p>\n<\/div>","protected":false},"author":2,"featured_media":628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=627"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/627\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/627\/revisions\/629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/628"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}