{"id":580,"date":"2022-12-27T08:15:35","date_gmt":"2022-12-27T08:15:35","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=580"},"modified":"2023-01-03T15:08:29","modified_gmt":"2023-01-03T15:08:29","slug":"moneta-meni-agenturu-pro-online","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=580","title":{"rendered":"Moneta m\u011bn\u00ed agenturu pro online"},"content":{"rendered":"<p class=\"m_6995049964226553203paragraph\"><strong><span class=\"m_6995049964226553203normaltextrun\">Kompletn\u00ed spr\u00e1vu online kampan\u00ed banky Moneta za\u0159\u00edd\u00ed od ledna 2023 <span class=\"m_6995049964226553203spellingerror\">Mindsquared, medi\u00e1ln\u00ed divize agenturn\u00ed skupiny <a href=\"https:\/\/www.mediar.cz\/tema\/mind2flo\/\">Mind2flo<\/a>.\u00a0<\/span><\/span><span class=\"m_6995049964226553203normaltextrun\">Mindsquared vze\u0161la v\u00edt\u011bzn\u011b z\u00a0t\u0159\u00edkolov\u00e9ho\u00a0<\/span><span class=\"m_6995049964226553203normaltextrun\">tendru, kter\u00fd prob\u00edhal od z\u00e1\u0159\u00ed do prosince\u00a0<\/span><span class=\"m_6995049964226553203normaltextrun\">a\u00a0m\u011bl vybrat dodavatele na obdob\u00ed t\u0159\u00ed let.<\/span><\/strong><!--more--><\/p>\n<p class=\"m_6995049964226553203paragraph\"><span class=\"m_6995049964226553203normaltextrun\">Spolupr\u00e1ce\u00a0<\/span><span class=\"m_6995049964226553203normaltextrun\">zahrne kompletn\u00ed spr\u00e1vu online kampan\u00ed &#8211; v\u00fdkonnostn\u00edch i\u00a0<\/span><span class=\"m_6995049964226553203spellingerror\">brandov\u00fdch<\/span><span class=\"m_6995049964226553203normaltextrun\">. Zam\u011b\u0159\u00ed se na PPC, soci\u00e1ln\u00ed s\u00edt\u011b, real-time bidding v\u010detn\u011b YouTube a\u00a0p\u0159\u00edle\u017eitostn\u011b i\u00a0p\u0159\u00edm\u00fd n\u00e1kup a\u00a0obsahov\u00e9 spolupr\u00e1ce v<\/span><span class=\"m_6995049964226553203normaltextrun\">\u202f<\/span><span class=\"m_6995049964226553203normaltextrun\">digit\u00e1lu. Dosud Moneta v\u00a0t\u00e9to oblasti spolupracovala s\u00a0agenturou\u00a0<a href=\"https:\/\/www.mediar.cz\/znacka-adexpres-po-11-letech-skoncila-agentura-zmenila-nazev-na-iprospect\/\">Adexpres (dnes iProspect)<\/a>.<\/span><\/p>\n<p class=\"m_6995049964226553203paragraph\"><span class=\"m_6995049964226553203normaltextrun\">\u201eMoneta je \u010dtvrtou nejv\u011bt\u0161\u00ed bankou na \u010desk\u00e9m trhu a\u00a0t\u011b\u017ei\u0161t\u011b jej\u00ed strategie je v\u00a0digit\u00e1ln\u00edm p\u0159\u00edstupu, kdy sjedn\u00e1v\u00e1n\u00ed slu\u017eeb dlouhodob\u011b sm\u011bruje do online prost\u0159ed\u00ed. Vlajkou lod\u00ed jej\u00edch digit\u00e1ln\u00edch produkt\u016f a\u00a0slu\u017eeb je oce\u0148ovan\u00e1 mobiln\u00ed aplikace\u00a0<\/span><em><strong><span class=\"m_6995049964226553203spellingerror\">SmartBanka<\/span><\/strong><\/em><span class=\"m_6995049964226553203normaltextrun\">. Proto Moneta hledala partnera, kter\u00fd bude sd\u00edlet jej\u00ed digit\u00e1ln\u00ed sm\u011b\u0159ov\u00e1n\u00ed,\u201c uvedla\u00a0<span class=\"m_6995049964226553203spellingerror\">Mindsquared<\/span>.<\/span><u><\/u><\/p>\n<p class=\"m_6995049964226553203paragraph\"><span class=\"m_6995049964226553203normaltextrun\">\u201eMoneta je<\/span><span class=\"m_6995049964226553203normaltextrun\">\u00a0ide\u00e1ln\u00edm partnerem pro na\u0161i vizi medi\u00e1ln\u00edch slu\u017eeb vyu\u017e\u00edvaj\u00edc\u00edch komplexn\u00ed p\u0159\u00edstup s<\/span><span class=\"m_6995049964226553203normaltextrun\">\u202f<\/span><span class=\"m_6995049964226553203normaltextrun\">d\u016frazem na m\u011b\u0159iteln\u00e9 v\u00fdsledky. Z\u00e1rove\u0148 n\u00e1m to umo\u017en\u00ed postavit se i\u00a0v\u00fdzv\u00e1m v<\/span><span class=\"m_6995049964226553203normaltextrun\">\u202f<\/span><span class=\"m_6995049964226553203normaltextrun\">podob\u011b finan\u010dn\u00ed krize \u010di omezov\u00e1n\u00ed vyu\u017eit\u00ed cookies t\u0159et\u00edch stran, kter\u00e9 le\u017e\u00ed p\u0159ed cel\u00fdm trhem,\u201c<\/span><span class=\"m_6995049964226553203normaltextrun\">\u00a0doplnila\u00a0<strong>Kate\u0159ina Nejedl\u00e1<\/strong>, s<\/span><span class=\"m_6995049964226553203spellingerror\">trategy<\/span><span class=\"m_6995049964226553203normaltextrun\">\u00a0d<\/span><span class=\"m_6995049964226553203spellingerror\">irector<\/span><span class=\"m_6995049964226553203normaltextrun\">\u00a0<\/span><span class=\"m_6995049964226553203spellingerror\">Mindsquared<\/span><span class=\"m_6995049964226553203normaltextrun\">.<\/span><\/p>\n<p>Zdroj: mediar.cz<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Kompletn\u00ed spr\u00e1vu online kampan\u00ed banky Moneta za\u0159\u00edd\u00ed od ledna 2023 Mindsquared, medi\u00e1ln\u00ed divize agenturn\u00ed skupiny Mind2flo.\u00a0Mindsquared vze\u0161la v\u00edt\u011bzn\u011b z\u00a0t\u0159\u00edkolov\u00e9ho\u00a0tendru, kter\u00fd prob\u00edhal od z\u00e1\u0159\u00ed do prosince\u00a0a\u00a0m\u011bl <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=580\" title=\"Moneta m\u011bn\u00ed agenturu pro online\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":76,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=580"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/580\/revisions"}],"predecessor-version":[{"id":581,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/580\/revisions\/581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/76"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}