{"id":49,"date":"2022-11-07T07:20:59","date_gmt":"2022-11-07T07:20:59","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=49"},"modified":"2022-11-07T07:20:59","modified_gmt":"2022-11-07T07:20:59","slug":"csob-provedla-pruzkum-mezi-startupy","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=49","title":{"rendered":"\u010cSOB provedla pr\u016fzkum mezi startupy"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"font-family: Calibri, serif;\"><b>\u010ceskou ekonomikou se \u0161\u00ed\u0159\u00ed obavy z\u00a0recese a nejistot spojen\u00fdch s\u00a0dopady zdra\u017eov\u00e1n\u00ed energi\u00ed. Neplat\u00ed to ale pro v\u0161echny. T\u0159eba z\u00e1jem o ekologick\u00e1 \u0159e\u0161en\u00ed a dekarbonizaci naopak roste. Udr\u017eitelnost se dostala na p\u0159edn\u00ed m\u00edsto firemn\u00edch priorit, proto\u017ee podnik\u016fm posiluje konkurenceschopnost i reputaci u z\u00e1kazn\u00edk\u016f a v\u00a0budoucnu uspo\u0159\u00ed \u010d\u00e1st n\u00e1klad\u016f, vypl\u00fdv\u00e1 z\u00a0ankety mezi \u010desk\u00fdmi startupy.<\/b><\/span><!--more--><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\">\u201e<span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>Popt\u00e1vka je extr\u00e9mn\u00ed. Od za\u010d\u00e1tku roku jsme na 1200 procentech popt\u00e1vky oproti roku 2021,\u201c<\/i><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"> \u0159\u00edk\u00e1 Tom\u00e1\u0161 Louda, v\u00fdkonn\u00fd \u0159editel spole\u010dnosti ETW, kter\u00e1 um\u00ed z\u00a0pou\u017eit\u00fdch plast\u016f vyr\u00e1b\u011bt nov\u00e9. Udr\u017eitelnost podle n\u011bho ji\u017e nen\u00ed jen dobrovoln\u00fdm slovem, ale strategick\u00fdm korpor\u00e1tn\u00edm pil\u00ed\u0159em. Neob\u00e1v\u00e1 se tak ani o\u010dek\u00e1van\u00e9 recese<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>. \u201eVyr\u00e1b\u00edme komoditn\u00ed produkt, jeho\u017e cena se se zvy\u0161uj\u00edc\u00ed popt\u00e1vkou a cenou ropy \u0159\u00edt\u00ed nahoru i p\u0159es za\u010d\u00ednaj\u00edc\u00ed krizi. Naopak o\u010dek\u00e1v\u00e1me zv\u00fd\u0161en\u00ed, stejn\u011b jako v\u00fdrobci energi\u00ed,\u201c<\/i><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"> vysv\u011btluje.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\">I v\u00a0dob\u011b p\u00e1div\u00e9 inflace m\u00e1 k\u00a0vr\u00e1sk\u00e1m na \u010dele daleko i Karol\u00edna Bari\u010d, spoluzakladatelka vzd\u011bl\u00e1vac\u00edho a konzulta\u010dn\u00edho startupu Rethink Architecture. <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>\u201eV na\u0161em oboru real estate a architektury vid\u00edme zvy\u0161uj\u00edc\u00ed se z\u00e1jem firem o udr\u017eitelnost ji\u017e asi rok, tedy p\u0159ed za\u010d\u00e1tkem v\u00e1lky na Ukrajin\u011b,\u201c <\/i><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\">popisuje. Architekti i develope\u0159i toti\u017e hledaj\u00ed zp\u016fsoby, jak sn\u00ed\u017eit energetickou n\u00e1ro\u010dnost budov. Firmy zase pot\u0159ebuj\u00ed pomocnou ruku kv\u016fli bl\u00ed\u017e\u00edc\u00ed se povinnosti m\u00edt tzv. ESG strategii a reportov\u00e1n\u00ed dopad\u016f sv\u00e9 \u010dinnosti na \u017eivotn\u00ed prost\u0159ed\u00ed, spole\u010dnost a dodavatele.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #201f1e;\">\u201e<span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>St\u00e1le pokra\u010dujeme ve v\u00fdznamn\u00e9m r\u016fstu. Nyn\u00ed jsme na \u010d\u00edslech lep\u0161\u00edch ne\u017e v nejv\u011bt\u0161\u00ed sezon\u011b minul\u00e9ho roku,\u201c <\/i><\/span><\/span><\/span><span style=\"color: #201f1e;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\">p\u0159id\u00e1v\u00e1 se<\/span><\/span><\/span><i> <\/i><span style=\"color: #201f1e;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\">Jan Cvetkov<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"> z eshopu OdKarla.cz, jen\u017e prodlu\u017euje \u017eivotnost \u0159ad\u011b druh\u016f zbo\u017e\u00ed. Pokles kupn\u00ed s\u00edly spot\u0159ebitel\u016f, \u010deho\u017e se ob\u00e1v\u00e1 \u0159ada obchodn\u00edk\u016f, v\u00a0p\u0159\u00edpad\u011b tohoto bazarov\u00e9ho projektu pr\u00fd nehroz\u00ed. <\/span><\/span><\/span><span style=\"color: #201f1e;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>\u201eRosteme i v dob\u011b, kdy lid\u00e9 nemaj\u00ed moc pen\u011bz. Lid\u00e9 toti\u017e st\u00e1le cht\u011bj\u00ed nakupovat. A tak hledaj\u00ed, kde by mohli u\u0161et\u0159it a na to\u00a0je n\u00e1\u0161 eshop nejlep\u0161\u00ed,\u201c<\/i><\/span><\/span><\/span><span style=\"color: #201f1e;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"> dod\u00e1v\u00e1 Jan Cvetkov.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\">Zvy\u0161uj\u00edc\u00ed se z\u00e1jem od zem\u011bd\u011blc\u016f registruje i za\u010d\u00ednaj\u00edc\u00ed spole\u010dnost Carboneg, kter\u00e1 p\u0159in\u00e1\u0161\u00ed do tuzemska koncept \u201ecarbon farmingu\u201c, tedy uhl\u00edkov\u00e9ho nebo regenerativn\u00edho hospoda\u0159en\u00ed. Jeho v\u00fdhodou je, \u017ee vrac\u00ed uhl\u00edk do p\u016fdy a obnovuje jej\u00ed p\u0159irozen\u00e9 schopnosti. <\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>\u201eV souvislosti s\u202fv\u00e1le\u010dn\u00fdm konfliktem se v\u00fdrazn\u011b zvy\u0161uj\u00ed ceny za naftu, syntetick\u00e1 hnojiva i prost\u0159edky na ochranu rostlin a farm\u00e1\u0159i hledaj\u00ed cesty, jak u\u0161et\u0159it,\u201c <\/i><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\">uv\u00e1d\u00ed V\u00e1clav Kurel, v\u00fdkonn\u00fd \u0159editel Carboneg.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\">Zem\u011bd\u011blstv\u00ed nicm\u00e9n\u011b mo\u017en\u00e1 p\u0159ekvapiv\u011b pat\u0159\u00ed k\u00a0oblastem, kde se udr\u017eitelnost a \u0161etrnost k\u00a0p\u0159\u00edrod\u011b prosazuj\u00ed pomaleji, ne\u017e by bylo pot\u0159eba. \u201e<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>Klimatick\u00e1 zm\u011bna ale s reces\u00ed neodezn\u00ed, naopak se bude neust\u00e1le prohlubovat. Pr\u00e1v\u011b mo\u017en\u00e1 nastupuj\u00edc\u00ed recese paradoxn\u011b pom\u016f\u017ee v\u202frychlej\u0161\u00edm zav\u00e1d\u011bn\u00ed regenerativn\u00edho zem\u011bd\u011blstv\u00ed u n\u00e1s, proto\u017ee neudr\u017eiteln\u00fd konven\u010dn\u00ed zp\u016fsob bude pro zem\u011bd\u011blce neefektivn\u00ed,\u201c <\/i><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\">v\u011b\u0159\u00ed V\u00e1clav Kurel.<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>\u00a0\u00a0<\/i><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><br \/>\n<\/span><\/span><\/span><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>\u201cV posledn\u00ed dob\u011b vn\u00edm\u00e1me, \u017ee za\u010d\u00ednaj\u00edc\u00ed firmy a startupy se zam\u011b\u0159uj\u00ed na udr\u017eitelnost v\u00edc ne\u017e kdy d\u0159\u00edv,\u201c<\/i><\/span><\/span><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"> shrnuje<\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"> situaci Zuzana Paulovics, l\u00eddryn\u011b akcelera\u010dn\u00edho programu Start it @\u010cSOB, kter\u00fd speci\u00e1ln\u011b pro zelen\u00e9 startupy p\u0159ipravuje program Green Challenge. <\/span><\/span><\/span><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>\u201e<\/i><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>Udr\u017eitelnost je do velk\u00e9 m\u00edry o tom, jak sn\u00ed\u017eit spot\u0159ebu energi\u00ed a dlouhodob\u011b sledovat, z\u00a0jak\u00fdch zdroj\u016f poch\u00e1z\u00ed. V\u00a0sou\u010dasn\u00e9 energetick\u00e9 krizi je to ur\u010dit\u011b pot\u0159eba, p\u0159esto\u017ee je popul\u00e1rn\u00ed se zam\u011b\u0159ovat na kr\u00e1tkodob\u00e1 \u0159e\u0161en\u00ed,<\/i><\/span><\/span><\/span><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><i>\u201c <\/i><\/span><\/span><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\">uzav\u00edr\u00e1 Paulovics.<\/span><\/span><i> <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u010ceskou ekonomikou se \u0161\u00ed\u0159\u00ed obavy z\u00a0recese a nejistot spojen\u00fdch s\u00a0dopady zdra\u017eov\u00e1n\u00ed energi\u00ed. Neplat\u00ed to ale pro v\u0161echny. T\u0159eba z\u00e1jem o ekologick\u00e1 \u0159e\u0161en\u00ed a dekarbonizaci naopak <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=49\" title=\"\u010cSOB provedla pr\u016fzkum mezi startupy\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":50,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49"}],"version-history":[{"count":2,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/49\/revisions\/52"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/50"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}