{"id":463,"date":"2022-12-14T14:02:59","date_gmt":"2022-12-14T14:02:59","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=463"},"modified":"2022-12-14T14:02:59","modified_gmt":"2022-12-14T14:02:59","slug":"zavoral-a-nevoralova-nastoupili-do-tymu-komunikace-kb","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=463","title":{"rendered":"Zavoral a Nevoralov\u00e1 nastoupili do t\u00fdmu komunikace KB"},"content":{"rendered":"<p><strong>Od 1. prosince 2022 je nov\u00fdm \u0161\u00e9fem extern\u00ed a intern\u00ed komunikace Komer\u010dn\u00ed banky Tom\u00e1\u0161 Zavoral. \u0160\u00e1rka Nevoralov\u00e1 je novou tiskovou mluv\u010d\u00ed Skupiny KB.\u00a0<\/strong><strong>T\u00fdm komunikace Skupiny Komer\u010dn\u00ed banky pod veden\u00ed Hany Kov\u00e1\u0159ov\u00e9 je od za\u010d\u00e1tku prosince ve zcela nov\u00e9m uspo\u0159\u00e1d\u00e1n\u00ed a slo\u017een\u00ed.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>T\u00fdm Communication &amp; Sustainibility povede Tom\u00e1\u0161 Zavoral, kter\u00fd m\u00e1 v\u00edce ne\u017e dvacetilet\u00e9 zku\u0161enosti v\u00a0oblasti PR a komunikace zejm\u00e9na ve sv\u011bt\u011b financ\u00ed a bankovnictv\u00ed. Novou tiskovou mluv\u010d\u00ed Skupiny KB je \u0160\u00e1rka Nevoralov\u00e1, kter\u00e1 dote\u010f pracovala na pozici Internal communication and Sustainibility manager KB. Do gesce Tom\u00e1\u0161e Zavorala bude spadat jak extern\u00ed a intern\u00ed komunikace, tak spole\u010densk\u00e1 zodpov\u011bdnost a udr\u017eitelnost. \u0160\u00e1rka Nevoralov\u00e1 bude zodpov\u011bdn\u00e1 za extern\u00ed komunikaci a kontakt s\u00a0novin\u00e1\u0159i. Dosavadn\u00ed \u0161\u00e9f komunikace a tiskov\u00fd mluv\u010d\u00ed Pavel Z\u00fabek se posouv\u00e1 na intern\u00ed expertn\u00ed skupinovou roli v\u00a0oblasti transformace a komunikace. Michal Teuber i nad\u00e1le z\u016fst\u00e1v\u00e1 \u010dlenem t\u00fdmu komunikace KB.<\/p>\n<p><strong><em>Tom\u00e1\u0161 Zavoral<\/em><\/strong><em> vystudoval Fakultu strojn\u00edho in\u017een\u00fdrstv\u00ed VUT v Brn\u011b. Profesn\u00ed kari\u00e9ru zah\u00e1jil v roce 2003 v \u010cesk\u00e9m rozhlase jako marketingov\u00fd a PR mana\u017eer, pot\u00e9 od b\u0159ezna 2007 p\u016fsobil t\u0159i roky jako tiskov\u00fd mluv\u010d\u00ed DIRECT poji\u0161\u0165ovny. V roce 2010 p\u0159e\u0161el do \u010cesk\u00e9 poji\u0161\u0165ovny, kde pracoval \u010dty\u0159i roky jako tiskov\u00fd mluv\u010d\u00ed a pozd\u011bji tak\u00e9 jako \u0159editel odboru komunikace se zodpov\u011bdnost\u00ed za ve\u0161kerou intern\u00ed a extern\u00ed komunikaci poji\u0161\u0165ovny. Od dubna 2015 do \u010dervna 2020 zast\u00e1val pozici \u0159editele komunikace Raiffeisenbank. Posledn\u00ed dva roky pak pracoval v PR agentu\u0159e Crest Communications, kde m\u011bl z pozice \u010dlena spr\u00e1vn\u00ed rady na starost klienty z oblasti bankovnictv\u00ed, poji\u0161\u0165ovnictv\u00ed \u010di investic.\u00a0 <\/em><\/p>\n<p><strong><em>\u0160\u00e1rka Nevoralov\u00e1<\/em><\/strong><em> je ve Skupin\u011b Komer\u010dn\u00ed banky od za\u010d\u00e1tku roku 2020, kdy vedla extern\u00ed a intern\u00ed komunikaci Modr\u00e9 pyramidy a z\u00e1rove\u0148 byla tiskovou mluv\u010d\u00ed staven\u00ed spo\u0159itelny. V\u00a0\u00fanoru 2022 p\u0159e\u0161la na pozici Internal communication and Sustainability Manager. P\u0159edt\u00edm pracovala v Institutu klinick\u00e9 a experiment\u00e1ln\u00ed medic\u00edny (IKEM), kde od roku 2017 p\u016fsobila jako tiskov\u00e1 mluv\u010d\u00ed. \u0160\u00e1rka m\u00e1 p\u0159es deset let zku\u0161enost\u00ed s extern\u00ed i intern\u00ed komunikac\u00ed. Pracovala v odd\u011blen\u00ed komunikace \u00da\u0159adu vl\u00e1dy \u010cR, v \u010cesk\u00e9 televizi \u010di v agentu\u0159e Ogilvy PR nebo CONPRO. Vystudovala Filozofickou fakultu Univerzity Palack\u00e9ho v Olomouci, obor medi\u00e1ln\u00ed studia.<\/em><\/p>\n<figure id=\"attachment_468\" aria-describedby=\"caption-attachment-468\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-468\" src=\"http:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2022\/12\/Sarka_Nevoralova-300x206.png\" alt=\"\" width=\"300\" height=\"206\" srcset=\"https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2022\/12\/Sarka_Nevoralova-300x206.png 300w, https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2022\/12\/Sarka_Nevoralova.png 616w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-468\" class=\"wp-caption-text\">\u0160\u00e1rka Nevoralov\u00e1<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Od 1. prosince 2022 je nov\u00fdm \u0161\u00e9fem extern\u00ed a intern\u00ed komunikace Komer\u010dn\u00ed banky Tom\u00e1\u0161 Zavoral. \u0160\u00e1rka Nevoralov\u00e1 je novou tiskovou mluv\u010d\u00ed Skupiny KB.\u00a0T\u00fdm komunikace Skupiny <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=463\" title=\"Zavoral a Nevoralov\u00e1 nastoupili do t\u00fdmu komunikace KB\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=463"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/463\/revisions"}],"predecessor-version":[{"id":469,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/463\/revisions\/469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/467"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}