{"id":272,"date":"2022-11-30T15:04:32","date_gmt":"2022-11-30T15:04:32","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=272"},"modified":"2022-11-30T15:04:32","modified_gmt":"2022-11-30T15:04:32","slug":"psychologicka-hranice-pro-utek-z-e-shopu-do-kamenne-prodejny","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=272","title":{"rendered":"Psychologick\u00e1 hranice pro \u00fat\u011bk z e-shopu do kamenn\u00e9 prodejny?"},"content":{"rendered":"<p><strong>T\u0159etina spot\u0159ebitel\u016f ve v\u011bku od 27 do 35 let nakupuje na internetu \u010dast\u011bji ne\u017e dvakr\u00e1t za m\u011bs\u00edc. \u00a0Nej\u010dast\u011bji p\u0159itom vol\u00ed platbu kartou (70 % dot\u00e1zan\u00fdch), dob\u00edrkou p\u0159i p\u0159evzet\u00ed (17 %) \u010di p\u0159evodem z\u00a0\u00fa\u010dtu (12 %). Psychologick\u00e1 hranice ceny zbo\u017e\u00ed, kdy m\u00edsto online n\u00e1kupu vol\u00ed spot\u0159ebitel\u00e9 rad\u011bji n\u00e1kup v\u00a0kamenn\u00e9 prodejn\u011b, je pro t\u00e9m\u011b\u0159 40 procent osloven\u00fdch respondent\u016f deset tis\u00edc korun. Vypl\u00fdv\u00e1 to z\u00a0exkluzivn\u00edho v\u00fdzkumu agentury IPSOS realizovan\u00e9ho pro spole\u010dnost ESSOX.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Jak ukazuje v\u00fdzkum i statistiky spole\u010dnosti ESSOX, fin-tech formy \u00fahrady n\u00e1kup\u016f na internetu se u dom\u00e1c\u00edch spot\u0159ebitel\u016f prosazuj\u00ed pomalu, p\u0159i\u010dem\u017e modern\u00edm form\u00e1m \u00fahrady jsou \u010dast\u011bji naklon\u011bni mlad\u0161\u00ed z\u00e1kazn\u00edci. Roli hraje i pohlav\u00ed \u010di vzd\u011bl\u00e1n\u00ed. Zat\u00edmco ve v\u011bkov\u00e9 kategorii 18-26 let plat\u00ed za n\u00e1kup zcela online bezhotovostn\u00ed formou 85 procent spot\u0159ebitel\u016f, ve v\u011bkov\u00e9 kategorii 54-65 let je to 71 procent.<\/p>\n<p><em>\u201eZku\u0161enost s\u00a0n\u00e1kupy na internetu m\u00e1 devades\u00e1t procent spot\u0159ebitel\u016f. P\u0159esto\u017ee jsou \u010ce\u0161i ve srovn\u00e1n\u00ed s\u00a0n\u011bkter\u00fdmi zem\u011bmi konzervativn\u011bj\u0161\u00ed, st\u00e1le \u010dast\u011bji plat\u00ed bezhotovostn\u011b a hledaj\u00ed i u placen\u00ed dal\u0161\u00ed p\u0159idanou hodnotu. Inovativn\u00edm zp\u016fsob\u016fm placen\u00ed, jako je t\u0159eba na\u0161e Rozlo\u017een\u00e1 platba, umo\u017e\u0148uj\u00edc\u00ed rozlo\u017eit cenu n\u00e1kupu bez nav\u00fd\u0161en\u00ed, tak postupn\u011b p\u0159ich\u00e1zej\u00ed na chu\u0165<\/em>,\u201c \u0159\u00edk\u00e1 <strong>Jana Hanu\u0161ov\u00e1<\/strong>, gener\u00e1ln\u00ed \u0159editelka spole\u010dnosti ESSOX.<\/p>\n<p>Mo\u017enost \u00fahrady zbo\u017e\u00ed na spl\u00e1tky bez nav\u00fd\u0161en\u00ed, nap\u0159\u00edklad formou Rozlo\u017een\u00e9 platby, zvy\u0161uje ochotu spot\u0159ebitel\u016f nakupovat na internetu i dra\u017e\u0161\u00ed zbo\u017e\u00ed, kter\u00e9 jinak nakupuj\u00ed v\u00a0kamenn\u00fdch obchodech. Nej\u010dast\u011bji by spot\u0159ebitel\u00e9 uv\u00edtali n\u00e1kup na spl\u00e1tky u obchod\u016f s elektronikou (40 %) a zbo\u017e\u00ed ur\u010den\u00e9ho pro mobilitu, jako jsou nap\u0159\u00edklad elektrick\u00e9 kolob\u011b\u017eky, sk\u00fatry a motocykly \u010di automobily (30 %).<\/p>\n<p>V\u011bt\u0161ina z\u00e1kazn\u00edk\u016f m\u00e1 psychologickou hranici ceny zbo\u017e\u00ed, od kter\u00e9 rad\u011bji nakupuj\u00ed v\u00a0kamenn\u00e9 prodejn\u011b. Pro tak\u0159ka 40 procent dot\u00e1zan\u00fdch je to u\u017e zm\u00edn\u011bn\u00fdch 10 tis\u00edc korun. Hranici 30 tis\u00edc korun uvedlo t\u00e9m\u011b\u0159 16 procent dot\u00e1zan\u00fdch, 50 tis\u00edc korun necel\u00e1 4 procenta z\u00e1kazn\u00edk\u016f. P\u0159ibli\u017en\u011b 36 procent spot\u0159ebitel\u016f v\u0161ak takovou hranici stanovenou nem\u00e1.<\/p>\n<p>N\u00e1kupy v online prost\u0159ed\u00ed preferuj\u00ed sp\u00ed\u0161e \u017eeny. \u00a0Na internetu nakupuj\u00ed \u010dast\u011bji ne\u017e dvakr\u00e1t m\u011bs\u00ed\u010dn\u011b a\u00a0preferuj\u00ed platbu p\u0159evodem z\u00a0\u00fa\u010dtu. Z\u00e1kazn\u00edci mo\u017enost spl\u00e1tek nej\u010dast\u011bji vol\u00ed p\u0159i po\u0159\u00edzen\u00ed elektroniky, pomocn\u00edk\u016f do dom\u00e1cnosti \u010di zbo\u017e\u00ed pro elektromobilitu. Na okraji z\u00e1jmu je v\u00a0tomto p\u0159\u00edpad\u011b m\u00f3da a sportovn\u00ed vybaven\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>T\u0159etina spot\u0159ebitel\u016f ve v\u011bku od 27 do 35 let nakupuje na internetu \u010dast\u011bji ne\u017e dvakr\u00e1t za m\u011bs\u00edc. \u00a0Nej\u010dast\u011bji p\u0159itom vol\u00ed platbu kartou (70 % dot\u00e1zan\u00fdch), <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=272\" title=\"Psychologick\u00e1 hranice pro \u00fat\u011bk z e-shopu do kamenn\u00e9 prodejny?\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=272"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/272\/revisions"}],"predecessor-version":[{"id":274,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/272\/revisions\/274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/273"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}