{"id":1864,"date":"2023-08-17T19:01:52","date_gmt":"2023-08-17T19:01:52","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1864"},"modified":"2023-08-22T10:45:06","modified_gmt":"2023-08-22T10:45:06","slug":"sporitelna-vstupuje-na-herni-platformu-twitch","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1864","title":{"rendered":"Spo\u0159itelna vstupuje na platformu Twitch"},"content":{"rendered":"<p><strong>Podle pr\u016fzkumu agentury NMS a \u010cesk\u00e9 spo\u0159itelny se tzv. gamingu v \u010cR pravideln\u011b v\u011bnuje 37 % obyvatel, tedy 2,5 milionu lid\u00ed, kte\u0159\u00ed v pr\u016fb\u011bhu hran\u00ed online her prov\u00e1d\u011bj\u00ed mno\u017estv\u00ed finan\u010dn\u00edch transakc\u00ed. <\/strong><!--more--><\/p>\n<p>Proto se Spo\u0159itelna rozhodla vstoupit na glob\u00e1ln\u011b nejpopul\u00e1rn\u011bj\u0161\u00ed hern\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 Twitch a ve sv\u00e9 komunika\u010dn\u00ed kampani oslovit pr\u00e1v\u011b komunitu \u010desk\u00fdch hr\u00e1\u010d\u016f online her a inspirovat je prost\u0159ednictv\u00edm rad, tip\u016f a informac\u00ed, souvisej\u00edc\u00edch s t\u00e9matem financ\u00ed a finan\u010dn\u00edho zdrav\u00ed v oblasti online po\u010d\u00edta\u010dov\u00fdch her.<strong>\u00a0<\/strong><\/p>\n<p><em>\u201eV hern\u00edm pr\u016fmyslu doch\u00e1z\u00ed k obrovsk\u00e9mu mno\u017estv\u00ed finan\u010dn\u00edch transakc\u00ed. A\u0165 jde o v\u00fddaje na po\u0159\u00edzen\u00ed po\u010d\u00edta\u010de, hern\u00ed konzole, p\u0159\u00edslu\u0161enstv\u00ed, her, ale i v\u00fddaje v pr\u016fb\u011bhu hran\u00ed her samotn\u00fdch. Ne v\u0161ichni hr\u00e1\u010di p\u0159itom v\u011bd\u00ed, jak s pen\u011bzi zodpov\u011bdn\u011b nakl\u00e1dat. Proto jim chceme pom\u00e1hat prost\u0159ednictv\u00edm rad, tip\u016f \u010di n\u00e1vod\u016f, na jejich\u017e z\u00e1klad\u011b budou hr\u00e1\u010di \u00fasp\u011b\u0161n\u011bj\u0161\u00ed nejen v hran\u00ed ve virtu\u00e1ln\u00edm prost\u0159ed\u00ed, ale i v re\u00e1ln\u00e9m sv\u011bt\u011b. M\u00e1me potvrzen\u00e9 \u0159adou v\u00fdzkum\u016f a studi\u00ed, mimo jin\u00e9 od respektovan\u00e9ho <\/em><a href=\"https:\/\/ct24.ceskatelevize.cz\/veda\/3489878-hrani-videoher-v-detstvi-zvysuje-inteligenci-tvrdi-studie-v-nature\"><em>National Institute of Health<\/em><\/a><em>, \u017ee gaming rozv\u00edj\u00ed mnoho u\u017eite\u010dn\u00fdch \u017eivotn\u00edch kompetenc\u00ed, jako jsou znalost jazyk\u016f, schopnost rozhodov\u00e1n\u00ed, t\u00fdmovost, trp\u011blivost, post\u0159eh, kreativita nebo strategick\u00e9 my\u0161len\u00ed,\u201d<\/em> \u0159\u00edk\u00e1 Monika Hovorkov\u00e1, kter\u00e1 ve Spo\u0159iteln\u011b odpov\u00edd\u00e1 za zna\u010dku a komunikaci.<\/p>\n<p>Komunika\u010dn\u00ed kampa\u0148 pro \u010cesku spo\u0159itelnu vytvo\u0159ila agentura VMLY&amp;R a do jej\u00ed tvorby zapojila i z\u00e1stupce z oblasti gamingu, a\u0165 \u0161lo o r\u016fzn\u00e9 esport t\u00fdmy, hern\u00ed studia \u010di p\u0159\u00edmo samotn\u00e9 hr\u00e1\u010de. Kampa\u0148 pob\u011b\u017e\u00ed zejm\u00e9na na online platform\u00e1ch (YouTube, TikTok, Instagram), \u010desk\u00fdch hern\u00edch webech a tak\u00e9 na nejpopul\u00e1rn\u011bj\u0161\u00ed streamovac\u00ed platform\u011b Twitch. Komunika\u010dn\u00ed kampa\u0148 bude c\u00edlit zejm\u00e9na na skupinu gamer\u016f ve v\u011bku 18-35 let.<\/p>\n<p>Spot je ke zhl\u00e9dnut\u00ed: <a href=\"https:\/\/www.youtube.com\/watch?v=L5dVl-VsSk0\">Siln\u011bj\u0161\u00ed v gamingu, #siln\u011bj\u0161\u00ed i v \u017eivot\u011b &#8211; YouTube<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Podle pr\u016fzkumu agentury NMS a \u010cesk\u00e9 spo\u0159itelny se tzv. gamingu v \u010cR pravideln\u011b v\u011bnuje 37 % obyvatel, tedy 2,5 milionu lid\u00ed, kte\u0159\u00ed v pr\u016fb\u011bhu hran\u00ed <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=1864\" title=\"Spo\u0159itelna vstupuje na platformu Twitch\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1864"}],"version-history":[{"count":2,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1864\/revisions"}],"predecessor-version":[{"id":1880,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1864\/revisions\/1880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1865"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}