{"id":1856,"date":"2023-08-17T18:47:29","date_gmt":"2023-08-17T18:47:29","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1856"},"modified":"2023-08-17T18:47:29","modified_gmt":"2023-08-17T18:47:29","slug":"mastercard-cesi-preferuji-bezhotovostni-platby","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1856","title":{"rendered":"Mastercard: \u010ce\u0161i preferuj\u00ed bezhotovostn\u00ed platby"},"content":{"rendered":"<p><strong>Rychlost, jednoduchost a \u017e\u00e1dn\u00e9 zbyte\u010dn\u00e9 p\u0159epo\u010d\u00edt\u00e1v\u00e1n\u00ed drobn\u00fdch. Tak \u010ce\u0161i popisuj\u00ed ide\u00e1ln\u00ed zp\u016fsob<\/strong> <strong>placen\u00ed v\u00a0obchodech nebo za slu\u017eby.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Vypl\u00fdv\u00e1 to z nejnov\u011bj\u0161\u00edho pr\u016fzkumu spole\u010dnosti Mastercard. Po\u010det lid\u00ed, kte\u0159\u00ed up\u0159ednost\u0148uj\u00ed bezhotovostn\u00ed platby, se dlouhodob\u011b zvy\u0161uje: vedle tradi\u010dn\u00edch karet jsou na vzestupu hlavn\u011b mobily a chytr\u00e9 hodinky. St\u00e1le jsou ale m\u00edsta, kde obchodn\u00edci bezhotovostn\u00ed platby nep\u0159ij\u00edmaj\u00ed. To p\u0159itom ale m\u016f\u017ee \u0159adu lid\u00ed od n\u00e1kupu odradit.<strong>\u00a0<\/strong><\/p>\n<p>Podle aktu\u00e1ln\u00edho pr\u016fzkumu spole\u010dnosti Mastercard \u010ce\u0161i st\u00e1le \u010dast\u011bji a rad\u011bji plat\u00ed kartou. Zat\u00edmco v\u00a0roce 2018 z\u00e1kazn\u00edci platili bezhotovostn\u011b ve 46 procentech p\u0159\u00edpad\u016f, nyn\u00ed u\u017e je to v 59 procentech. A lid\u00e9 by r\u00e1di platili bezhotovostn\u011b je\u0161t\u011b \u010dast\u011bji. Pokud by nenar\u00e1\u017eeli na obchodn\u00edky, kte\u0159\u00ed karty nep\u0159ij\u00edmaj\u00ed, byly by bezhotovostn\u011b provedeny u\u017e v\u00edc ne\u017e t\u0159i \u010dtvrtiny v\u0161ech plateb u n\u00e1s.<\/p>\n<p>Z\u00a0toho vypl\u00fdv\u00e1 i fakt, \u017ee \u010ce\u0161i preferuj\u00ed bezhotovostn\u00ed platbu i v\u00a0p\u0159\u00edpad\u011b, \u017ee u sebe maj\u00ed dostatek hotovosti a bankovky a mince tak vn\u00edmaj\u00ed jako nutnou rezervu, kterou maj\u00ed v\u00a0pen\u011b\u017eence n\u011bkdy i t\u00fddny bez vyu\u017eit\u00ed. Tento p\u0159\u00edstup deklarovala v\u00edce ne\u017e polovina respondent\u016f.<\/p>\n<p>Z\u00a0m\u00edst, kde by \u010ce\u0161i uv\u00edtali mo\u017enost platit kartou nejv\u00edce, vedou suver\u00e9nn\u011b l\u00e9ka\u0159i (40 procent), trhy (38 procent), \u00fa\u0159ady (23 procent), ale i restaurace (22 procent). Z\u00a0pr\u016fzkumu Mastercard d\u00e1le vypl\u00fdv\u00e1, \u017ee dv\u011b t\u0159etiny z\u00e1kazn\u00edk\u016f od n\u00e1kupu odrad\u00ed, kdy\u017e obchodn\u00edk karty neakceptuje, co\u017e znamen\u00e1 vytahovat hotovost, pokud s sebou v\u016fbec n\u011bjakou maj\u00ed.<\/p>\n<p><em>\u201eTo, \u017ee bezhotovostn\u00ed placen\u00ed je dlouhodob\u011b na vzestupu, vypl\u00fdv\u00e1 ze v\u0161ech dostupn\u00fdch statistik. Pro z\u00e1kazn\u00edky je to jednozna\u010dn\u011b pohodln\u011bj\u0161\u00ed, rychlej\u0161\u00ed a taky bezpe\u010dn\u011bj\u0161\u00ed volba. Za posledn\u00ed roky se v\u00a0\u010cesku pravideln\u011b zvy\u0161uje po\u010det termin\u00e1l\u016f a des\u00edtky tis\u00edc obchodn\u00edk\u016f si i d\u00edky programu \u010cesko plat\u00ed kartou na vlastn\u00ed k\u016f\u017ei vyzkou\u0161ely, jak\u00e9 v\u00fdhody jim p\u0159ij\u00edm\u00e1n\u00ed karet p\u0159in\u00e1\u0161\u00ed. Efekt na n\u00e1r\u016fst obratu je evidentn\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 <strong>\u0159editel rozvoje prodeje Mastercard pro \u010ceskou republiku a Slovensko Martin Dolej\u0161.<\/strong><\/p>\n<p>Z\u00e1rove\u0148 s\u00a0t\u00edm, jak se placen\u00ed digitalizuje, taky roste po\u010det lid\u00ed, kte\u0159\u00ed u\u017e p\u0159i n\u00e1kupech pou\u017e\u00edvaj\u00ed jenom mobil nebo hodinky a klasickou fyzickou platebn\u00ed kartu v\u016fbec nevy\u017eaduj\u00ed nebo si ji nech\u00e1vaj\u00ed jen jako z\u00e1lohu. To deklaruje v\u00edce ne\u017e t\u0159etina respondent\u016f. Bezhotovostn\u00ed platby jsou tak roz\u0161\u00ed\u0159en\u00e9, \u017ee v\u00edce a v\u00edce lid\u00ed plat\u00ed kartou v\u0161e, i mal\u00e9 platby kolem 20 K\u010d.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u010ce\u0161i bezhotovostn\u011b i pom\u00e1haj\u00ed<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Bezhotovostn\u00ed platby se st\u00e1le v\u00edce prosazuj\u00ed i v\u00a0oblasti dobro\u010dinnosti a charity. D\u00edky spolupr\u00e1ci s\u00a0Mastercard nap\u0159\u00edklad lid\u00e9 m\u016f\u017eou zaplatit za \u010dasopis Nov\u00fd Prostor pomoc\u00ed platebn\u00edho termin\u00e1lu. N\u00e1kup \u010dasopisu a pomoc lidem v\u00a0soci\u00e1ln\u00ed nouzi jsou tak ot\u00e1zkou n\u011bkolika sekund. Zku\u0161enosti nav\u00edc uk\u00e1zaly, \u017ee prodejci, kte\u0159\u00ed p\u0159ij\u00edmaj\u00ed bezhotovostn\u00ed platby, si nav\u00edc vyd\u011blaj\u00ed o p\u011btinu v\u00edce.<\/p>\n<p>&nbsp;<\/p>\n<p>\u010ce\u0161i r\u00e1di pom\u00e1haj\u00ed ostatn\u00edm. Hned 62 procent z n\u00e1s v\u011bnovalo v posledn\u00edch dvou letech pen\u00edze pot\u0159ebn\u00fdm, vypl\u00fdv\u00e1 z pr\u016fzkumu Mastercard. Nej\u010dast\u011bji \u010ce\u0161i v\u00a0posledn\u00ed dob\u011b p\u0159isp\u00edvali na pomoc Ukrajin\u011b, d\u00e1le pak pos\u00edlali pen\u00edze organizac\u00edm, kter\u00e9 pom\u00e1haj\u00ed lidem se zdravotn\u00edm posti\u017een\u00edm, lidem bez domova a zv\u00ed\u0159at\u016fm.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Reprezentativn\u00ed pr\u016fzkum na vzorku 1\u00a0200 respondent\u016f ve v\u011bku 18-69 let.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Rychlost, jednoduchost a \u017e\u00e1dn\u00e9 zbyte\u010dn\u00e9 p\u0159epo\u010d\u00edt\u00e1v\u00e1n\u00ed drobn\u00fdch. Tak \u010ce\u0161i popisuj\u00ed ide\u00e1ln\u00ed zp\u016fsob placen\u00ed v\u00a0obchodech nebo za slu\u017eby.<\/p>\n<\/div>","protected":false},"author":2,"featured_media":1857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1856"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1856\/revisions"}],"predecessor-version":[{"id":1858,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1856\/revisions\/1858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1857"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}