{"id":1751,"date":"2023-08-01T09:31:10","date_gmt":"2023-08-01T09:31:10","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1751"},"modified":"2023-08-01T09:34:15","modified_gmt":"2023-08-01T09:34:15","slug":"air-bank-meni-styl-marketingu","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1751","title":{"rendered":"Air Bank m\u011bn\u00ed styl marketingu"},"content":{"rendered":"<p><strong>Air Bank po dvan\u00e1cti letech v\u00fdrazn\u011b m\u011bn\u00ed styl sv\u00e9 marketingov\u00e9 komunikace. Novinky p\u0159edstavila na novin\u00e1\u0159sk\u00e9m ve\u010d\u00edrku v Hole\u0161ovic\u00edch, nov\u00fd koncept p\u0159edstavil \u0161\u00e9f marketingu Old\u0159ich Dost\u00e1l.<\/strong><!--more--><\/p>\n<p>Popichov\u00e1n\u00ed mezi zn\u00e1mou dvojic\u00ed televizn\u00edch bank\u00e9\u0159\u016f st\u0159\u00edd\u00e1 od 1. srpna 2023 nov\u00fd komunika\u010dn\u00ed koncept s n\u00e1zvem \u201eI to se m\u016f\u017ee st\u00e1t\u201c. Nam\u00edsto poukazov\u00e1n\u00ed na typick\u00e9 bankovn\u00ed ne\u0161vary se v n\u011bm Air Bank zam\u011b\u0159uje na to, jak zjednodu\u0161ov\u00e1n\u00edm v\u0161eho okolo pen\u011bz pom\u00e1h\u00e1 klient\u016fm m\u00edt se l\u00e9pe v jejich ka\u017edodenn\u00edm \u017eivot\u011b.<\/p>\n<p>Mohou d\u00edky tomu dokonce za\u017e\u00edt i zcela nep\u0159edv\u00eddateln\u00e9 situace, kter\u00e9 nov\u00e9 reklamn\u00ed p\u0159\u00edb\u011bhy ztv\u00e1r\u0148uj\u00ed s po\u0159\u00e1dnou d\u00e1vkou nads\u00e1zky a fantazie. V \u0159et\u011bzci ne\u010dekan\u00fdch ud\u00e1lost\u00ed se tak jejich hrdinov\u00e9 mohou st\u00e1t t\u0159eba i p\u00e1ny nov\u011b objeven\u00e9ho druhu tvor\u016f na pust\u00e9m ostrov\u011b nebo si otev\u0159\u00edt hotel z p\u0159erostl\u00e9 d\u00fdn\u011b.<\/p>\n<iframe loading=\"lazy\"  id=\"_ytid_71682\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mste9areMc8?enablejsapi=1&rel=1&modestbranding=0&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<p><em>\u201eN\u00e1\u0161 nov\u00fd komunika\u010dn\u00ed koncept n\u00e1m pom\u00e1h\u00e1 kreativn\u00edmi zp\u016fsoby ukazovat, na \u010dem si zakl\u00e1d\u00e1me a co n\u00e1s odli\u0161uje od ostatn\u00edch bank na trhu. D\u00edky n\u011bmu tak\u00e9 m\u016f\u017eeme kone\u010dn\u011b naplno p\u0159edv\u00e9st, \u017ee jsme bankou, kter\u00e1 m\u00e1 sv\u00e9 klienty opravdu r\u00e1da. A \u017ee v\u0161e, co pro na\u0161e klienty d\u011bl\u00e1me, vede k tomu, aby m\u011bli se sv\u00fdmi pen\u011bzi jednodu\u0161\u0161\u00ed \u017eivot a aby jich m\u011bli v\u00edce. To, \u017ee je n\u00e1\u0161 p\u0159\u00edstup spr\u00e1vn\u00fd, dlouhodob\u011b dokazuje spokojenost na\u0161ich v\u00edce ne\u017e 1,1 milionu klient\u016f, kter\u00e1 je ve srovn\u00e1n\u00ed s ostatn\u00edmi bankami v\u016fbec nejvy\u0161\u0161\u00ed. V nov\u00fdch reklamn\u00edch p\u0159\u00edb\u011bz\u00edch nav\u00edc rozhodn\u011b neklademe meze fantazii, a m\u016f\u017ee se v nich tedy st\u00e1t opravdu cokoliv. V\u011b\u0159\u00edme proto, \u017ee budou div\u00e1ky bavit stejn\u011b jako n\u00e1s a \u017ee na\u0161e komunikace bude ve sv\u00e9m oboru i nad\u00e1le pat\u0159it mezi nejlep\u0161\u00ed,\u201c<\/em> uv\u00e1d\u00ed <strong>Old\u0159ich Dost\u00e1l<\/strong>, marketingov\u00fd \u0159editel Air Bank.<\/p>\n<p>Banka ve sv\u00e9m nov\u00e9m komunika\u010dn\u00edm konceptu vyu\u017e\u00edv\u00e1 takzvan\u00fd efekt mot\u00fdl\u00edch k\u0159\u00eddel, \u010dasto pou\u017e\u00edvan\u00fd nap\u0159\u00edklad ve filmov\u00e9 tvorb\u011b. Ten spo\u010d\u00edv\u00e1 v my\u0161lence, \u017ee i jedin\u00fd mal\u00fd skutek na za\u010d\u00e1tku m\u016f\u017ee spustit cel\u00fd \u0159et\u011bzec ud\u00e1lost\u00ed a m\u00edt z\u00e1sadn\u00ed vliv na to, jak se v\u011bci na jeho konci vyvinou. I slu\u017eby Air Bank jsou toti\u017e o stovk\u00e1ch drobn\u00fdch i\u00a0v\u011bt\u0161\u00edch vylep\u0161en\u00ed, pom\u016fcek a v\u00fdhod, d\u00edky kter\u00fdm mohou m\u00edt klienti banky t\u0159eba v\u00edce voln\u00e9ho \u010dasu, m\u00e9n\u011b starost\u00ed nebo v\u011bt\u0161\u00ed \u00faspory a t\u00edm v \u017eivot\u011b za\u017e\u00edvat v\u011bci, kter\u00e9 by jinak neza\u017eili. V nov\u00e9m konceptu se bude Air Bank v\u011bnovat r\u016fzn\u00fdm oblastem, ve kter\u00fdch u\u017e dnes pom\u00e1h\u00e1 klient\u016fm l\u00e9pe pracovat s pen\u011bzi. Jedn\u00e1 se nap\u0159\u00edklad o spo\u0159en\u00ed, p\u016fj\u010dky, hypot\u00e9ky, investice, odm\u011bny za placen\u00ed anebo t\u0159eba o slu\u017eby pro d\u011bti nebo podnikatele.<\/p>\n<p>V nov\u00fdch televizn\u00edch reklam\u00e1ch se i nad\u00e1le objevuje herec Tom\u00e1\u0161 M\u011bch\u00e1\u010dek, kter\u00fd Air Bank reprezentoval u\u017e v\u00a0jej\u00edm p\u016fvodn\u00edm komunika\u010dn\u00edm konceptu. Nov\u011b komentuje samotn\u00e9 d\u011bn\u00ed, kter\u00e9 se v reklamn\u00edch spotech odehr\u00e1v\u00e1. V nich vedle dal\u0161\u00edch herc\u016f, kte\u0159\u00ed ztv\u00e1r\u0148uj\u00ed klienty, \u00fa\u010dinkuje nap\u0159\u00edklad tak\u00e9 smy\u0161len\u00fd nov\u00fd druh, na kter\u00fd hlavn\u00ed hrdina jednoho z p\u0159\u00edb\u011bh\u016f naraz\u00ed b\u011bhem ztroskot\u00e1n\u00ed na pust\u00e9m ostrov\u011b, anebo hlou\u010dek influencer\u016f obdivuj\u00edc\u00edch hotel vytvo\u0159en\u00fd z ob\u0159\u00ed d\u00fdn\u011b. Nov\u00e9 reklamn\u00ed spoty Air Bank v r\u00e1mci jej\u00edho komunika\u010dn\u00edho konceptu \u201eI\u00a0to se m\u016f\u017ee st\u00e1t\u201c uvid\u00ed div\u00e1ci televizn\u00edch stanic Nova a Prima postupn\u011b od 1. srpna 2023.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1755\" src=\"http:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/07\/Air-bank-dyne-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/07\/Air-bank-dyne-300x225.jpg 300w, https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/07\/Air-bank-dyne-1024x768.jpg 1024w, https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/07\/Air-bank-dyne-768x576.jpg 768w, https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/07\/Air-bank-dyne-1536x1152.jpg 1536w, https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/07\/Air-bank-dyne-678x509.jpg 678w, https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/07\/Air-bank-dyne-326x245.jpg 326w, https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/07\/Air-bank-dyne-80x60.jpg 80w, https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/07\/Air-bank-dyne.jpg 2040w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Reklamn\u00ed spoty z nov\u00e9ho konceptu \u201eI to se m\u016f\u017ee st\u00e1t\u201c :<\/strong><\/p>\n<ul>\n<li>reklamn\u00ed spot s n\u00e1zvem \u201e<strong>Exotick\u00e1<\/strong> <strong>dovolen\u00e1<\/strong>\u201c: <a href=\"https:\/\/youtu.be\/mste9areMc8\">https:\/\/youtu.be\/mste9areMc8<\/a><\/li>\n<li>reklamn\u00ed spot s n\u00e1zvem \u201e<strong>Netradi\u010dn\u00ed hotel<\/strong>\u201c: <a href=\"https:\/\/youtu.be\/I_S-EC_HrqE\">https:\/\/youtu.be\/I_S-EC_HrqE<\/a><\/li>\n<\/ul>\n<p>Nov\u00e1 reklamn\u00ed kampa\u0148 je v\u00fdsledkem spolupr\u00e1ce kreativn\u00edho dua Wilhelm Kinga, agentury Werk.camp a intern\u00edho marketingov\u00e9ho t\u00fdmu Air Bank. Produkci zaji\u0161\u0165oval Filmservice a re\u017eie se op\u011bt ujalo re\u017eijn\u00ed duo Mods, tedy Martin P\u0159ikryl s Michalem Nohejlem.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Air Bank po dvan\u00e1cti letech v\u00fdrazn\u011b m\u011bn\u00ed styl sv\u00e9 marketingov\u00e9 komunikace. Novinky p\u0159edstavila na novin\u00e1\u0159sk\u00e9m ve\u010d\u00edrku v Hole\u0161ovic\u00edch, nov\u00fd koncept p\u0159edstavil \u0161\u00e9f marketingu Old\u0159ich Dost\u00e1l.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":1752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20],"tags":[],"class_list":["post-1751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1751"}],"version-history":[{"count":4,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1751\/revisions"}],"predecessor-version":[{"id":1759,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1751\/revisions\/1759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1752"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}