{"id":1693,"date":"2023-07-13T12:10:27","date_gmt":"2023-07-13T12:10:27","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1693"},"modified":"2023-07-13T12:10:27","modified_gmt":"2023-07-13T12:10:27","slug":"volkswagen-fs-posiluje-marketing","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1693","title":{"rendered":"Volkswagen FS posiluje marketing"},"content":{"rendered":"<p><strong>T\u00fdm Volkswagen Financial Services od 1. \u010dervence 2023 pos\u00edlil nov\u00fd mana\u017eer, kter\u00fd ve firm\u011b p\u0159evzal veden\u00ed marketingu a komunikaci se zna\u010dkami koncernu Volkswagen.<\/strong><span id=\"more-64032\"><\/span><!--more--><\/p>\n<p><strong>\u00a0<\/strong><em>\u201eJsem velmi r\u00e1d, \u017ee Ji\u0159\u00edho Berana mohu uv\u00edtat v\u00a0na\u0161ich \u0159ad\u00e1ch,\u201c \u0159\u00edk\u00e1 Vratislav Stra\u0161il, jednatel Volkswagen Financial Services.<\/em><\/p>\n<figure id=\"attachment_27663\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-27663\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-27663\" src=\"http:\/\/www.automakersnews.cz\/wp-content\/uploads\/2023\/03\/Strasil-Vratislav-ridic-1024x683.png\" alt=\"\" width=\"1024\" height=\"683\" \/><figcaption id=\"caption-attachment-27663\" class=\"wp-caption-text\">Jednatel Volkswagen FS Vratislav Stra\u0161il<\/figcaption><\/figure>\n<p><em>\u201eZn\u00e1me ho jako velmi zku\u0161en\u00e9ho mana\u017eera, kter\u00fd ze sv\u00e9ho p\u0159edchoz\u00edho p\u016fsoben\u00ed u zna\u010dky Audi p\u0159in\u00e1\u0161\u00ed vynikaj\u00edc\u00ed zku\u0161enosti z \u0159\u00edzen\u00ed produktu a marketingu. Jeho \u00fakolem bude maxim\u00e1ln\u011b propojit strategie koncernov\u00fdch zna\u010dek se strategi\u00ed VWFS s c\u00edlem poskytnout z\u00e1kazn\u00edk\u016fm \u0159e\u0161en\u00ed udr\u017eiteln\u00e9 mobility ve v\u0161ech f\u00e1z\u00edch \u017eivotn\u00edho cyklu vozidla.\u201c<\/em><\/p>\n<p><em>\u00a0<\/em>Ji\u0159\u00ed Beran (33) p\u016fsob\u00ed v\u00a0koncernu Volkswagen od roku 2014. Po absolvov\u00e1n\u00ed Vysok\u00e9 \u0161koly ekonomick\u00e9 nastoupil do \u0160KODA AUTO a odtud p\u0159e\u0161el do Porsche \u010cesk\u00e1 republika, nejv\u011bt\u0161\u00edho import\u00e9ra automobil\u016f do \u010cR.<\/p>\n<p>Zde pracoval v\u00a0odd\u011blen\u00ed produktu a marketingu pr\u00e9miov\u00e9 zna\u010dky Audi, posledn\u00ed l\u00e9ta jako jeho vedouc\u00ed.<\/p>\n<p>\u201e<em>Moj\u00ed mis\u00ed ve VWFS je postupn\u00e9 uveden\u00ed do \u017eivota na\u0161\u00ed strategie \u201aMobilita 2030\u2018 v oblasti spolupr\u00e1ce s koncernov\u00fdmi zna\u010dkami. Vizi na\u0161\u00ed spole\u010dnosti \u201aJsme kl\u00ed\u010d k\u00a0mobilit\u011b\u2018 a nov\u00e9 trendy chci prom\u00edtnout do marketingov\u00e9 komunikace firmy s\u00a0c\u00edlem d\u00e1le posilovat vedouc\u00ed pozici zna\u010dky Volkswagen Financial Services,\u201c<\/em>\u00a0\u0159\u00edk\u00e1 Ji\u0159\u00ed Beran.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>T\u00fdm Volkswagen Financial Services od 1. \u010dervence 2023 pos\u00edlil nov\u00fd mana\u017eer, kter\u00fd ve firm\u011b p\u0159evzal veden\u00ed marketingu a komunikaci se zna\u010dkami koncernu Volkswagen.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":1694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1693"}],"version-history":[{"count":2,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1693\/revisions"}],"predecessor-version":[{"id":1696,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1693\/revisions\/1696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1694"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}