{"id":1683,"date":"2023-07-10T13:47:34","date_gmt":"2023-07-10T13:47:34","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1683"},"modified":"2023-07-11T14:48:11","modified_gmt":"2023-07-11T14:48:11","slug":"air-bank-zmeni-po-12-letech-styl-komunikace","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1683","title":{"rendered":"Air Bank zm\u011bn\u00ed styl komunikace"},"content":{"rendered":"

St\u00e1t se p\u0159irozenou prvn\u00ed volbou pro vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb retailov\u00e9ho bankovnictv\u00ed a kl\u00ed\u010dov\u00fdm hr\u00e1\u010dem, kter\u00fd bude sv\u00fdmi inovacemi m\u011bnit \u010desk\u00fd bankovn\u00ed trh. Pr\u00e1v\u011b s takovou ambic\u00ed vstupuje Air Bank po p\u0159ekon\u00e1n\u00ed miln\u00edku jednoho milionu klient\u016f do dal\u0161\u00ed etapy sv\u00e9ho r\u016fstu.<\/strong><\/p>\n

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V n\u00ed se chce banka soust\u0159edit na zvy\u0161ov\u00e1n\u00ed sv\u00e9ho tr\u017en\u00edho pod\u00edlu z hlediska po\u010dtu klient\u016f a pou\u017e\u00edv\u00e1n\u00ed jej\u00edch slu\u017eeb, ale tak\u00e9 na p\u0159in\u00e1\u0161en\u00ed dal\u0161\u00edch inovac\u00ed, kter\u00fdmi prom\u011bn\u00ed podobu bankovn\u00edho trhu. Ambice Air Bank podpo\u0159\u00ed i nov\u00fd komunika\u010dn\u00ed koncept, zam\u011b\u0159en\u00fd na pot\u0159eby klient\u016f, kter\u00fd po dvan\u00e1cti letech vyst\u0159\u00edd\u00e1 zn\u00e1mou reklamn\u00ed dvojici bank\u00e9\u0159\u016f.<\/p>\n

\u201eAir Bank u\u017e d\u00e1vno nen\u00ed jen bankou pro snadn\u00e9 placen\u00ed s nejl\u00e9pe hodnocenou mobiln\u00ed aplikac\u00ed. Na trhu z\u00edsk\u00e1v\u00e1 st\u00e1le siln\u011bj\u0161\u00ed pozici v oblasti p\u016fj\u010dek, hypot\u00e9kami financuje ve\u0161ker\u00e9 pot\u0159eby klient\u016f spojen\u00e9 s bydlen\u00edm, umo\u017e\u0148uje chyt\u0159e investovat a vedle spr\u00e1vy osobn\u00edch financ\u00ed poskytuje tak\u00e9 bankovnictv\u00ed pro podnikatele. U\u017e v\u00edce ne\u017e milionu klient\u016f pom\u00e1h\u00e1me m\u00edt se l\u00e9pe v jejich ka\u017edodenn\u00edm \u017eivot\u011b d\u00edky tomu, \u017ee jim celou \u0159adou \u0161ikovn\u00fdch slu\u017eeb zjednodu\u0161ujeme v\u0161e okolo pen\u011bz. Zaj\u00edm\u00e1 n\u00e1s, co lid\u00e9 pot\u0159ebuj\u00ed, a podle toho vytv\u00e1\u0159\u00edme slu\u017eby, kter\u00e9 jim opravdu pom\u016f\u017eou. B\u011bhem n\u00e1sleduj\u00edc\u00edch let se chceme st\u00e1t p\u0159irozenou a prvn\u00ed volbou pro v\u0161echny, kte\u0159\u00ed cht\u011bj\u00ed bankovat jednodu\u0161e a bez starost\u00ed, a\u0165 u\u017e se v jejich \u017eivot\u011b d\u011bje cokoliv. Pomohou n\u00e1m k tomu dal\u0161\u00ed inovace, kter\u00fdmi chceme m\u011bnit sv\u011bt \u010desk\u00e9ho bankovnictv\u00ed, a tak\u00e9 zm\u011bna na\u0161eho dlouholet\u00e9ho komunika\u010dn\u00edho konceptu,\u201c <\/em>\u0159\u00edk\u00e1 Michal Strcula<\/strong>, gener\u00e1ln\u00ed \u0159editel Air Bank.<\/p>\n

Leto\u0161n\u00ed rok je u\u017e nyn\u00ed pro Air Bank v \u0159ad\u011b hledisek rekordn\u00ed. Banka nap\u0159\u00edklad zaznamenala nejrychlej\u0161\u00ed tempo p\u0159\u00edr\u016fstku nov\u00fdch klient\u016f za posledn\u00edch p\u011bt let. V b\u0159eznu tak\u00e9 Air Bank poskytla v\u016fbec nejv\u011bt\u0161\u00ed objem p\u016fj\u010dek b\u011bhem jedin\u00e9ho m\u011bs\u00edce za celou svou historii, a to p\u0159es 1,6 miliardy korun. P2P platforma Zonky zase p\u0159ekonala rekord v po\u010dtu poskytnut\u00fdch p\u016fj\u010dek za jedin\u00fd m\u011bs\u00edc za celou dobu sv\u00e9 existence, a to hned dvakr\u00e1t. V b\u0159eznu si toti\u017e na Zonky sjednalo p\u016fj\u010dku p\u0159es 3 200 klient\u016f, a v kv\u011btnu dokonce je\u0161t\u011b o 500 lid\u00ed v\u00edce. Roste tak\u00e9 pod\u00edl plateb zaplacen\u00fdch digitalizovanou kartou od Air Bank v mobilu nebo hodink\u00e1ch, t\u00edmto zp\u016fsobem toti\u017e klienti zaplat\u00ed v\u00a0kamenn\u00fdch obchodech u\u017e ka\u017edou druhou \u00fatratu.<\/p>\n

Ambici Air Bank podpo\u0159\u00ed i nov\u00fd komunika\u010dn\u00ed koncept<\/strong><\/p>\n

Vedle uv\u00e1d\u011bn\u00ed nov\u00fdch slu\u017eeb pl\u00e1nuje Air Bank ve sv\u00e9m dal\u0161\u00edm r\u016fstu stav\u011bt tak\u00e9 na sv\u00e9 bezkonkuren\u010dn\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti. Ta se spolu se zam\u011b\u0159en\u00edm na jednoduch\u00e9 a v\u00fdhodn\u00e9 slu\u017eby, kter\u00e9 se klient\u016fm v\u017edy sna\u017e\u00ed p\u0159in\u00e9st opravdov\u00fd u\u017eitek, prom\u00edtne i do zcela nov\u00e9ho komunika\u010dn\u00edho konceptu banky. Air Bank j\u00edm po dvan\u00e1cti letech vyst\u0159\u00edd\u00e1 sv\u016fj dosavadn\u00ed koncept \u201eDva sv\u011bty\u201c, kter\u00fd zd\u016fraz\u0148oval jej\u00ed hlavn\u00ed rozd\u00edly oproti ostatn\u00edm bank\u00e1m na trhu. V nov\u00e9m komunika\u010dn\u00edm konceptu se bude i nad\u00e1le objevovat herec Tom\u00e1\u0161 M\u011bch\u00e1\u010dek, nam\u00edsto ne\u0161var\u016f bankovn\u00edho prost\u0159ed\u00ed se v\u0161ak banka nov\u011b zam\u011b\u0159\u00ed na kreativn\u00ed ztv\u00e1rn\u011bn\u00ed toho, jak sv\u00fdm p\u0159\u00edstupem pom\u00e1h\u00e1 klient\u016fm l\u00e9pe pracovat s pen\u011bzi.<\/p>\n

\u201eAir Bank sv\u00fdm dlouholet\u00fdm komunika\u010dn\u00edm stylem jasn\u011b ukazovala hlavn\u00ed rozd\u00edly mezi sv\u00fdm unik\u00e1tn\u00edm p\u0159\u00edstupem a za\u017eit\u00fdmi bankovn\u00edmi po\u0159\u00e1dky v\u010detn\u011b typick\u00fdch ne\u0161var\u016f. V \u010desk\u00e9m bankovnictv\u00ed dokonce d\u00edky tomu ve vztahu ke klient\u016fm nastolila zcela novou \u00farove\u0148 spokojenosti, ve kter\u00e9 nav\u00edc dr\u017e\u00ed jednozna\u010dn\u00e9 prvenstv\u00ed mezi ostatn\u00edmi bankami. Pr\u00e1v\u011b na\u0161i klienti jsou toti\u017e s velk\u00fdm n\u00e1skokem ti v\u016fbec nejspokojen\u011bj\u0161\u00ed. P\u016fvodn\u00ed reklamn\u00ed koncept Air Bank tak skv\u011ble naplnil sv\u00e9 c\u00edle, p\u0159ed n\u00e1mi jsou ale nyn\u00ed nov\u00e9 v\u00fdzvy, na kter\u00e9 u\u017e nesta\u010d\u00ed. Nov\u011b se chceme soust\u0159edit na to, jak se mohou m\u00edt klienti ve sv\u00e9m ka\u017edodenn\u00edm \u017eivot\u011b l\u00e9pe, kdy\u017e je m\u00e1 jejich banka opravdu r\u00e1da a zjednodu\u0161uje jim v\u0161e okolo pen\u011bz,\u201c <\/em>vysv\u011btluje Old\u0159ich Dost\u00e1l<\/strong>, marketingov\u00fd \u0159editel Air Bank.<\/p>\n

Nov\u00fd reklamn\u00ed koncept p\u0159edstav\u00ed Air Bank b\u011bhem leto\u0161n\u00edho srpna. Od 10. \u010dervence 2023 ale budou div\u00e1ci na kan\u00e1lech televizn\u00edch stanic Nova a Prima v\u00eddat televizn\u00ed spot, kter\u00fdm se banka s konceptem \u201eDva sv\u011bty\u201c rozlou\u010d\u00ed. Ten je dostupn\u00fd pod t\u00edmto odkazem: https:\/\/www.youtube.com\/watch?v=2HcqV2JPdGs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

St\u00e1t se p\u0159irozenou prvn\u00ed volbou pro vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb retailov\u00e9ho bankovnictv\u00ed a kl\u00ed\u010dov\u00fdm hr\u00e1\u010dem, kter\u00fd bude sv\u00fdmi inovacemi m\u011bnit \u010desk\u00fd bankovn\u00ed trh. Pr\u00e1v\u011b s takovou ambic\u00ed […]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1683"}],"version-history":[{"count":2,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1683\/revisions"}],"predecessor-version":[{"id":1690,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1683\/revisions\/1690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/522"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}