{"id":1670,"date":"2023-06-30T10:25:39","date_gmt":"2023-06-30T10:25:39","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1670"},"modified":"2023-06-30T10:26:18","modified_gmt":"2023-06-30T10:26:18","slug":"mastercard-nabizi-spravu-predplatnych","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1670","title":{"rendered":"Mastercard nab\u00edz\u00ed spr\u00e1vu p\u0159edplatn\u00fdch"},"content":{"rendered":"<p><strong>Spole\u010dnost <\/strong><strong>Mastercard nab\u00edz\u00ed ve spolupr\u00e1ci s firmou Subaio jednoduch\u00fd a bezpe\u010dn\u00fd zp\u016fsob spr\u00e1vy a ukon\u010dov\u00e1n\u00ed opakovan\u00fdch plateb. <\/strong><!--more--><\/p>\n<p>Spot\u0159ebitel\u00e9 z\u00edskaj\u00ed v\u00a0r\u00e1mci sv\u00e9ho digit\u00e1ln\u00edho bankovnictv\u00ed jednoduch\u00fd p\u0159ehled o existuj\u00edc\u00edch p\u0159edplatn\u00fdch a s\u00a0nimi souvisej\u00edc\u00edch pravideln\u00fdch platb\u00e1ch. Tento p\u0159ehled budou m\u00edt nez\u00e1visle na zp\u016fsobu \u00fahrady p\u0159edplatn\u00e9ho. Nov\u00e9 \u0159e\u0161en\u00ed tak nevy\u017eaduje dodate\u010dnou aplikaci, proto\u017ee spot\u0159ebitel\u00e9 se mohou z\u00a0p\u0159edplatn\u00e9ho odhl\u00e1sit p\u0159\u00edmo ze sv\u00e9 bankovn\u00ed aplikace.<\/p>\n<p>Nov\u00e9 \u0159e\u0161en\u00ed Mastercard je ji\u017e k\u00a0dispozici bank\u00e1m v\u00a0Evrop\u011b, Kanad\u011b a Severn\u00ed Americe. Finan\u010dn\u00ed instituce tak mohou pomoc\u00ed jedin\u00e9ho aplika\u010dn\u00edho rozhran\u00ed poskytnout sv\u00fdm klient\u016fm kontrolu nad jejich p\u0159edplatn\u00fdmi, mo\u017enost kontrolovat digit\u00e1ln\u00ed \u00fa\u010dtenky \u010di zobrazovat \u00fadaje o jednotliv\u00fdch poskytovatel\u00edch. Pro klienty to znamen\u00e1 zna\u010dn\u00e9 zjednodu\u0161en\u00ed digit\u00e1ln\u00ed spr\u00e1vy jejich financ\u00ed.<\/p>\n<p><em>\u201eV\u00a0dne\u0161n\u00ed dob\u011b cht\u011bj\u00ed m\u00edt lid\u00e9 daleko lep\u0161\u00ed p\u0159ehled o sv\u00fdch m\u011bs\u00ed\u010dn\u00edch v\u00fddaj\u00edch,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Ajay Bhalla, prezident spole\u010dnosti Mastercard pro oblast Cyber &amp; Intelligence<\/strong>, a dod\u00e1v\u00e1: <em>\u201eNa\u0161e \u0159e\u0161en\u00ed poskytuje bezprost\u0159edn\u00ed kontrolu nad platbami p\u0159edplatn\u00fdch, a to s\u00a0pomoc\u00ed prost\u0159edku, kter\u00fd ji\u017e spot\u0159ebitel\u00e9 pou\u017e\u00edvaj\u00ed a kter\u00e9mu d\u016fv\u011b\u0159uj\u00ed. D\u00edky tomu op\u011bt z\u00edsk\u00e1vaj\u00ed kontrolu.\u201c<\/em><\/p>\n<p>Spot\u0159ebitel\u00e9 maj\u00ed na v\u00fdb\u011br nep\u0159ebern\u00e9 mno\u017estv\u00ed slu\u017eeb dostupn\u00fdch prost\u0159ednictv\u00edm p\u0159edplatn\u00e9ho \u2013 od dod\u00e1vek vybaven\u00ed dom\u00e1cnosti p\u0159es pot\u0159eby pro dom\u00e1c\u00ed zv\u00ed\u0159ata a\u017e po streamingov\u00e9 slu\u017eby nebo hry. Na sv\u011bt\u011b maj\u00ed v\u00edce ne\u017e t\u0159i \u010dtvrtiny spot\u0159ebitel\u016f p\u011bt nebo v\u00edce p\u0159edplatn\u00fdch a nap\u0159\u00edklad v USA je to v\u00a0pr\u016fm\u011bru <a href=\"https:\/\/www.statista.com\/statistics\/707248\/entertainment-subscriptions-per-user\/\">12<\/a> medi\u00e1ln\u00edch a z\u00e1bavn\u00edch p\u0159edplatn\u00fdch. Oblast p\u0159edplatn\u00e9ho roste raketov\u00fdm tempem. P\u0159edpokl\u00e1d\u00e1 se, \u017ee do roku 2025 dos\u00e1hne hodnota tohoto segmentu ve Spojen\u00fdch st\u00e1tech neuv\u011b\u0159iteln\u00fdch <a href=\"https:\/\/www.google.com\/url?sa=i&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=0CAIQw7AJahcKEwjQs-u9p4z_AhUAAAAAHQAAAAAQAg&amp;url=https%3A%2F%2Fwww.ubs.com%2Fglobal%2Fen%2Fwealth-management%2Four-approach%2Fmarketnews%2Farticle%2F_jcr_content.0000023273.file%2FPS9jb250ZW50L2RhbS9pbXBvcnRlZC9jaW9yZXNlYXJjaC9wZGYvMTUvMjUvMjMvOC8xNTI1MjM4L2VuL3VzLzE1MjUyMzgucGRm%2F1525238.pdf&amp;psig=AOvVaw08TxHIscZ8_wuKThiIO5jP&amp;ust=1684961078043520\">1,5 miliardy USD<\/a>.<\/p>\n<p>Druhou stranou t\u00e9to mince je v\u0161ak skute\u010dnost, \u017ee s\u00a0rostouc\u00edm po\u010dtem p\u0159edplatn\u00fdch je pro spot\u0159ebitele st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00ed si o sv\u00fdch pravideln\u00fdch platb\u00e1ch udr\u017eovat pot\u0159ebn\u00fd p\u0159ehled a v\u010das ru\u0161it ty nevyu\u017e\u00edvan\u00e9. Podle dat Mastercard p\u0159ipad\u00e1 na p\u0159edplatn\u00e1 21 procent reklamovan\u00fdch plateb, co\u017e m\u00e1 ne\u017e\u00e1douc\u00ed dopady i na obchodn\u00edky a vydavatele platebn\u00edch karet.<\/p>\n<p><em>\u201eSpole\u010dn\u011b s\u00a0firmou Mastercard d\u00e1v\u00e1me spot\u0159ebitel\u016fm do rukou n\u00e1stroj, kter\u00fd jim v\u00a0sou\u010dasn\u00e9m prost\u0159ed\u00ed, kde vl\u00e1dnou p\u0159edplatn\u00e1, umo\u017en\u00ed se daleko l\u00e9pe rozhodovat,\u201c<\/em> vysv\u011btluje <strong>Frederrick Hamaan, obchodn\u00ed \u0159editel spole\u010dnosti Subaio<\/strong>, a dopl\u0148uje: <em>\u201eP\u0159in\u00e1\u0161\u00edme u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd zp\u016fsob, jak z\u00edskat kontrolu nad p\u0159edplatn\u00fdmi a opakovan\u00fdmi platbami, p\u0159esn\u011b na m\u00edru n\u00e1rok\u016fm \u017eivotn\u00edho stylu sou\u010dasn\u00fdch spot\u0159ebitel\u016f. Na\u0161e \u0159e\u0161en\u00ed posiluj\u00ed v\u00a0sou\u010dasn\u00e9 digit\u00e1ln\u00ed generaci pocit anga\u017eovanosti, co\u017e zase podporuje r\u016fst na\u0161ich partner\u016f.\u201c<\/em><\/p>\n<p>T\u00edm, \u017ee finan\u010dn\u00ed instituce sv\u00fdm klient\u016fm umo\u017en\u00ed lep\u0161\u00ed kontrolu v\u00fddaj\u016f, sni\u017euj\u00ed vlastn\u00ed provozn\u00ed n\u00e1klady. Obchodn\u00edci i vydavatel\u00e9 platebn\u00edch karet zase t\u011b\u017e\u00ed z\u00a0ni\u017e\u0161\u00edch n\u00e1klad\u016f na \u0159e\u0161en\u00ed reklamac\u00ed a provoz st\u0159edisek klientsk\u00e9 podpory.<\/p>\n<p>Partnerstv\u00ed se spole\u010dnost\u00ed Subaio je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed strategie spole\u010dnosti Mastercard, jej\u00edm\u017e c\u00edlem je v\u00a0r\u00e1mci poskytovan\u00fdch funkc\u00ed zav\u00e1d\u011bt nov\u00e1 \u0159e\u0161en\u00ed zam\u011b\u0159en\u00e1 na spot\u0159ebitele. Je-li pro spot\u0159ebitele snaz\u0161\u00ed ud\u011blat si p\u0159edstavu, jak\u00e1 p\u0159edplatn\u00e1 jim vyhovuj\u00ed, a maj\u00ed-li sou\u010dasn\u011b mo\u017enost je snadn\u011bji spravovat, je pro vydavatele platebn\u00edch karet a obchodn\u00edky jednodu\u0161\u0161\u00ed vytv\u00e1\u0159et a udr\u017eovat se sv\u00fdmi klienty dlouhodob\u00e9 vztahy.<\/p>\n<p>&nbsp;<\/p>\n<p>Spolupr\u00e1ce mezi Mastercard a Subaio trv\u00e1 u\u017e d\u00e9le. Spole\u010dnost Subaio se v\u00a0roce 2020 zapojila do oce\u0148ovan\u00e9ho programu Mastercard Start Path a pozd\u011bji se stala partnerem spole\u010dnosti Aiia. Jako \u010dlen skupiny spole\u010dnost\u00ed Mastercard je Aiia l\u00eddrem v\u00a0oboru otev\u0159en\u00e9ho bankovnictv\u00ed. Spole\u010dnost Subaio j\u00ed pom\u00e1h\u00e1 s\u00a0automatizac\u00ed hodnocen\u00ed bonity pro finan\u010dn\u00ed instituce.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Spole\u010dnost Mastercard nab\u00edz\u00ed ve spolupr\u00e1ci s firmou Subaio jednoduch\u00fd a bezpe\u010dn\u00fd zp\u016fsob spr\u00e1vy a ukon\u010dov\u00e1n\u00ed opakovan\u00fdch plateb.<\/p>\n<\/div>","protected":false},"author":2,"featured_media":1671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1670"}],"version-history":[{"count":2,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1670\/revisions"}],"predecessor-version":[{"id":1673,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1670\/revisions\/1673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1671"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}