{"id":1596,"date":"2023-06-14T12:29:17","date_gmt":"2023-06-14T12:29:17","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1596"},"modified":"2023-06-14T12:29:17","modified_gmt":"2023-06-14T12:29:17","slug":"essox-nakup-auta-pres-internet","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1596","title":{"rendered":"Essox: N\u00e1kup auta p\u0159es internet?"},"content":{"rendered":"

Automobilov\u00fd pr\u016fmysl proch\u00e1z\u00ed genera\u010dn\u00edmi zm\u011bnami. A nejde jen o p\u0159echod k\u00a0ekologi\u010dt\u011bj\u0161\u00edm form\u00e1m pohonu. V\u00fdznamn\u00e9 zm\u011bny p\u0159ich\u00e1zej\u00ed ve zp\u016fsobu prodeje vozidel i ve form\u00e1ch plateb za volitelnou v\u00fdbavu automobilu.<\/strong><\/p>\n

<\/p>\n

Jak potvrzuje pr\u016fzkum agentury IPSOS uskute\u010dn\u011bn\u00fd pro ESSOX, \u010ce\u0161i pat\u0159\u00ed i v\u00a0t\u00e9to oblasti k\u00a0v\u00edce konzervativn\u00edm z\u00e1kazn\u00edk\u016fm. P\u0159esto zm\u011bny p\u0159ich\u00e1zej\u00ed a p\u0159ipravuje se na n\u011b cel\u00fd ekosyst\u00e9m automobilov\u00e9ho pr\u016fmyslu, v\u010detn\u011b oblasti financov\u00e1n\u00ed.<\/p>\n

Sv\u016fj dal\u0161\u00ed automobil je p\u0159ipraveno si objednat online a nechat si dopravit a\u017e p\u0159ed gar\u00e1\u017e 5 procent dot\u00e1zan\u00fdch spot\u0159ebitel\u016f, kte\u0159\u00ed vlastn\u00ed \u0159idi\u010dsk\u00e9 opr\u00e1vn\u011bn\u00ed. Dal\u0161\u00edch 21 procent dot\u00e1zan\u00fdch je p\u0159ipraveno na to, \u017ee dal\u0161\u00ed automobil objednaj\u00ed online \u2013 ale p\u0159evz\u00edt by ho cht\u011bli osobn\u011b u autorizovan\u00e9ho prodejce. P\u0159ibli\u017en\u011b 75 procent zbyl\u00fdch spot\u0159ebitel\u016f prozat\u00edm preferuje tradi\u010dn\u00ed model v\u00fdb\u011bru, objedn\u00e1vky i p\u0159evzet\u00ed vozidla v\u00a0autosalonu.<\/p>\n

\u201eNa nevyhnuteln\u00e9 zm\u011bny se p\u0159ipravuje i finan\u010dn\u00ed sektor. My jsme si vyzkou\u0161eli financov\u00e1n\u00ed <\/em>automobil\u016f prodan\u00fdch online ji\u017e b\u011bhem pandemie Covid-19, kdy jsme museli rychle reagovat na uzav\u0159en\u00ed provozoven a nab\u00eddnout z\u00e1kazn\u00edk\u016fm finan\u010dn\u00ed slu\u017eby i v\u00a0p\u0159\u00edpad\u011b online n\u00e1kupu vozidel. A by\u0165 se v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f vr\u00e1tila po pandemii do autosalon\u016f, z\u016fstala \u010d\u00e1st t\u011bch, kte\u0159\u00ed i u velk\u00fdch investic v\u00edtaj\u00ed online financov\u00e1n\u00ed s\u00a0nad\u0161en\u00edm<\/em>,\u201c uvedla Jana Hanu\u0161ov\u00e1, gener\u00e1ln\u00ed \u0159editelka spole\u010dnosti ESSOX.<\/p>\n

Zaj\u00edmav\u00fd pohled nab\u00edz\u00ed srovn\u00e1n\u00ed odpov\u011bd\u00ed u mu\u017e\u016f a \u017een. Mu\u017ei jsou ve v\u0161ech nab\u00edzen\u00fdch form\u00e1ch koup\u011b dal\u0161\u00edho nov\u00e9ho automobilu v\u00edce ochotn\u00ed p\u0159ipustit n\u00e1kup online \u2013 a\u0165 ji\u017e s\u00a0p\u0159istaven\u00edm vozu a\u017e dom\u016f (6,9 % mu\u017e\u016f vs. 3,4 % \u017een), nebo s\u00a0p\u0159ed\u00e1n\u00edm v\u00a0autosalonu (27,4 % mu\u017e\u016f vs. 14,7 % \u017een). To m\u016f\u017ee souviset s\u00a0celkov\u00fdm p\u0159\u00edstupem k\u00a0automobil\u016fm u obou pohlav\u00ed. \u201eMu\u017ei zkr\u00e1tka mo\u017en\u00e1 \u010dast\u011bji v\u011bd\u00ed, co p\u0159esn\u011b u aut cht\u011bj\u00ed, a nemaj\u00ed probl\u00e9m naklikat si kompletn\u00ed specifikaci vozidla online. \u017deny si z\u0159ejm\u011b r\u00e1dy nechaj\u00ed v\u00a0autosalonu poradit a specifikaci vozidla \u0159e\u0161\u00ed a\u017e ve chv\u00edli n\u00e1kupu,\u201c<\/em> vysv\u011btluje mo\u017enou p\u0159\u00ed\u010dinu Jana Hanu\u0161ov\u00e1.<\/p>\n

Vlastn\u00ed nebo \u201eoper\u00e1k\u201c?<\/strong><\/p>\n

Pot\u0159eba automobil vlastnit je u n\u00e1s historicky zako\u0159en\u011bn\u00e1. Uk\u00e1zaly to i v\u00fdsledky pr\u016fzkumu, kdy se 92 % osloven\u00fdch respondent\u016f vyj\u00e1d\u0159ilo, \u017ee si p\u0159eje automobil vlastnit. Pouh\u00fdch 8 % by dalo p\u0159ednost form\u011b operativn\u00edho leasingu.<\/p>\n

V\u00fdsledky v\u00fdzkumu nepotvrdily za\u017eitou tezi, \u017ee vlastnictv\u00ed automobilu nen\u00ed d\u016fle\u017eit\u00e9 pro mladou generaci. Naopak ve v\u011bkov\u00e9 skupin\u011b \u0159idi\u010d\u016f od 27 do 44 let byla forma vlastnictv\u00ed automobilu preferovan\u00e1 v\u00edce, ne\u017e u v\u011bkov\u00e9 skupiny star\u0161\u00edch \u0159idi\u010d\u016f. Ve v\u011bku od 45 do 53 let p\u0159ipou\u0161t\u00ed vyu\u017eit\u00ed operativn\u00edho leasingu dokonce t\u00e9m\u011b\u0159 12 % dot\u00e1zan\u00fdch.<\/p>\n

Online platba za v\u00fdbavu net\u00e1hne<\/strong><\/p>\n

Za zm\u00ednku tak\u00e9 stoj\u00ed postoj klient\u016f k\u00a0mo\u017enosti personifikace vozu a zpoplatn\u011bn\u00ed n\u011bkter\u00fdch funkc\u00ed. Je \u010d\u00edm d\u00e1l \u010dast\u011bj\u0161\u00ed, \u017ee n\u011bkter\u00e9 prvky v\u00fdbavy automobily z\u00a0v\u00fdroby maj\u00ed, ale jejich pou\u017e\u00edv\u00e1n\u00ed mus\u00ed klient aktivovat p\u0159es aplikaci a na vybran\u00fd \u010dasov\u00fd \u00fasek ji zaplatit.<\/p>\n

T\u00e9m\u011b\u0159 polovin\u011b osloven\u00fdch \u0159idi\u010d\u016f z\u00a0\u010ceska se tato \u201enovinka\u201c nezamlouv\u00e1. \u010ctvrtina uv\u00e1d\u00ed, \u017ee z\u00a0tohoto trendu nen\u00ed nad\u0161en\u00e1, ale vn\u00edm\u00e1 jej jako fakt, se kter\u00fdm nem\u016f\u017ee nic d\u011blat. V\u016fbec se tato mo\u017enost nezamlouv\u00e1 45 % dot\u00e1zan\u00fdch. Nov\u00fd zp\u016fsob zpoplatn\u011bn\u00ed dopl\u0148kov\u00e9 v\u00fdbavy se naopak zamlouv\u00e1 p\u011btin\u011b osloven\u00fdch respondent\u016f, kte\u0159\u00ed v\u00a0n\u011bm vid\u00ed mo\u017enost sn\u00ed\u017eit po\u0159izovac\u00ed cenu vozidla a n\u00e1sledn\u011b si funkci zakoupit a\u017e v\u00a0p\u0159\u00edpad\u011b pot\u0159eby.<\/p>\n

Z\u00a0pr\u016fzkumu d\u00e1le vypl\u00fdv\u00e1, \u017ee pro 54 % respondent\u016f nen\u00ed d\u016fle\u017eit\u00e1 pestr\u00e1 \u0161k\u00e1la personifikace vozu. V\u00edce ne\u017e polovina dot\u00e1zan\u00fdch si v\u00a0klidu vybere z\u00a0p\u011bti dostupn\u00fdch mo\u017enost\u00ed a nepot\u0159ebuje detailn\u00ed konfigur\u00e1tor s\u00a0des\u00edtkami kombinac\u00ed barev a materi\u00e1l\u016f v\u00a0exteri\u00e9ru i interi\u00e9ru. Jen pro 6 % osloven\u00fdch by byla nemo\u017enost detailn\u00ed volby exteri\u00e9ru a interi\u00e9ru d\u016fvodem k\u00a0p\u0159echodu k\u00a0jin\u00e9 zna\u010dce.<\/p>\n

\u201ePot\u0159eby z\u00e1kazn\u00edk\u016f se m\u011bn\u00ed a je na n\u00e1s, abychom sv\u00e9 slu\u017eby p\u0159izp\u016fsobili nov\u00fdm trend\u016fm. Online prost\u0159ed\u00ed bude hr\u00e1t i s\u00a0rozvojem um\u011bl\u00e9 inteligence \u010d\u00edm d\u00e1l v\u00fdznamn\u011bj\u0161\u00ed roli tak\u00e9 ve sv\u011bt\u011b automobilov\u00e9 distribuce. Troufnu si \u0159\u00edci, \u017ee finan\u010dn\u00ed instituce jsou na tuto prom\u011bnu ji\u017e dnes velmi dob\u0159e p\u0159ipraveny.
\nNa automobilk\u00e1ch je, aby dok\u00e1zaly sv\u00fdm z\u00e1kazn\u00edk\u016fm dostate\u010dn\u011b vysv\u011btlit benefity online n\u00e1kupu nov\u00fdch voz\u016f a motivovaly je ke zm\u011bn\u011b,\u201c <\/em>uzav\u00edr\u00e1 Jana Hanu\u0161ov\u00e1.<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Automobilov\u00fd pr\u016fmysl proch\u00e1z\u00ed genera\u010dn\u00edmi zm\u011bnami. A nejde jen o p\u0159echod k\u00a0ekologi\u010dt\u011bj\u0161\u00edm form\u00e1m pohonu. V\u00fdznamn\u00e9 zm\u011bny p\u0159ich\u00e1zej\u00ed ve zp\u016fsobu prodeje vozidel i ve form\u00e1ch plateb za […]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1596"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1596\/revisions"}],"predecessor-version":[{"id":1597,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1596\/revisions\/1597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}