{"id":1521,"date":"2023-05-30T06:22:19","date_gmt":"2023-05-30T06:22:19","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1521"},"modified":"2023-05-30T06:22:19","modified_gmt":"2023-05-30T06:22:19","slug":"platebni-brana-barion-garantuje-bezpeci-dat","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1521","title":{"rendered":"Platebn\u00ed br\u00e1na Barion garantuje bezpe\u010d\u00ed dat"},"content":{"rendered":"<p><strong>Barion, poskytovatel modern\u00edch platebn\u00edch bran, vyzdvihuje sv\u016fj z\u00e1vazek k bezpe\u010d\u00ed a ochran\u011b dat p\u0159i jejich sb\u011bru a anal\u00fdze. V\u0161echna data, kter\u00e1 jsou shroma\u017e\u010fov\u00e1na pomoc\u00ed n\u00e1stroje Barion Pixel, jsou \u0161ifrov\u00e1na a bezpe\u010dn\u011b ulo\u017eena, \u010d\u00edm\u017e je zaji\u0161t\u011bno, \u017ee nedojde k jejich zneu\u017eit\u00ed. Data slou\u017e\u00ed k\u00a0optimalizaci e-shop\u016f a sn\u00ed\u017een\u00ed poplatk\u016f za vyu\u017eit\u00ed br\u00e1ny.<\/strong><!--more--><\/p>\n<p><em>\u201eNa\u0161\u00edm c\u00edlem je, aby se na\u0161i z\u00e1kazn\u00edci mohli spolehnout na to, \u017ee jejich data jsou u n\u00e1s v bezpe\u010d\u00ed. V\u0161echna data sb\u00edran\u00e1 pomoc\u00ed Barion Pixelu jsou \u0161ifrovan\u00e1 a bezpe\u010dn\u011b ulo\u017eena,<\/em>\u201c \u0159\u00edk\u00e1 <strong>Bal\u00e1zs Judik<\/strong>, marketingov\u00fd \u0159editel spole\u010dnosti Barion.<\/p>\n<p>Barion Pixel je n\u00e1stroj slou\u017e\u00edc\u00ed ke sb\u011bru a n\u00e1sledn\u00e9 anal\u00fdze dat, kter\u00fd pom\u00e1h\u00e1 e-shop\u016fm z\u00edskat podrobn\u00e9 informace o chov\u00e1n\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f. Tyto informace mohou e-shopy vyu\u017e\u00edt k optimalizaci n\u00e1kupn\u00ed zku\u0161enosti a t\u00edm posl\u00e9ze zv\u00fd\u0161it sv\u00e9 zisky a celkovou z\u00e1kaznickou spokojenost. Sou\u010dasn\u011b lze v\u0161echny tyto informace vyu\u017e\u00edt k prevenci podvod\u016f a k zaji\u0161t\u011bn\u00ed maxim\u00e1ln\u00edho bezpe\u010d\u00ed proveden\u00fdch transakc\u00ed.<\/p>\n<p>Barion Pixel lze jednodu\u0161e integrovat do e-shopu jako mal\u00fd fragment programovac\u00edho k\u00f3du, kter\u00fd shroma\u017e\u010fuje mno\u017estv\u00ed dat o pohybu z\u00e1kazn\u00edk\u016f na webu, kter\u00e9 vyhodnot\u00ed a p\u0159ehledn\u011b zobraz\u00ed. Jde tak o n\u00e1stroj, kter\u00fd elegantn\u00edm zp\u016fsobem pom\u00e1h\u00e1 nastavit e-shopy do t\u00e9m\u011b\u0159 ide\u00e1ln\u00ed podoby. <em>\u201ePokud z\u00e1kazn\u00edk nav\u00edc ud\u011bl\u00ed souhlas s pou\u017eit\u00edm dat pro dal\u0161\u00ed marketingov\u00e9 \u00fa\u010dely, jsme schopni dodat dodate\u010dn\u00e9 slu\u017eby, jako je Barion Metrics a Barion Targets, kter\u00e9 slou\u017e\u00ed k\u00a0zevrubn\u00e9 anal\u00fdze a chytr\u00e9mu zac\u00edlen\u00ed reklamy na vybran\u00e9 skupiny z\u00e1kazn\u00edk\u016f,\u201c<\/em> vysv\u011btluje <strong>Judik<\/strong>.<\/p>\n<p>Krom\u011b zaji\u0161t\u011bn\u00ed bezpe\u010d\u00ed dat spole\u010dnost Barion nab\u00edz\u00ed e-shop\u016fm mo\u017enost sn\u00ed\u017een\u00ed transak\u010dn\u00edch poplatk\u016f prost\u0159ednictv\u00edm sv\u00e9ho unik\u00e1tn\u00edho obchodn\u00edho modelu, kdy Barion m\u016f\u017ee d\u00edky sb\u011bru dat nab\u00eddnout klient\u016fm nejni\u017e\u0161\u00ed mo\u017en\u00e9 poplatky.<\/p>\n<p>V\u00edc informac\u00ed o platebn\u00ed br\u00e1n\u011b <strong>Barion Pixel<\/strong> najdete <a href=\"https:\/\/www.barion.com\/cs\/firmy\/barion-pixel\/\"><strong>zde<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Barion, poskytovatel modern\u00edch platebn\u00edch bran, vyzdvihuje sv\u016fj z\u00e1vazek k bezpe\u010d\u00ed a ochran\u011b dat p\u0159i jejich sb\u011bru a anal\u00fdze. V\u0161echna data, kter\u00e1 jsou shroma\u017e\u010fov\u00e1na pomoc\u00ed n\u00e1stroje <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=1521\" title=\"Platebn\u00ed br\u00e1na Barion garantuje bezpe\u010d\u00ed dat\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1521"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1521\/revisions"}],"predecessor-version":[{"id":1523,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1521\/revisions\/1523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1522"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}