{"id":151,"date":"2022-11-16T08:56:59","date_gmt":"2022-11-16T08:56:59","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=151"},"modified":"2022-11-16T08:56:59","modified_gmt":"2022-11-16T08:56:59","slug":"pocet-uzivatelu-digitalnich-penezenek-v-cesku-roste","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=151","title":{"rendered":"Po\u010det u\u017eivatel\u016f digit\u00e1ln\u00edch pen\u011b\u017eenek v \u010cesku roste"},"content":{"rendered":"<p><strong>\u010ce\u0161i st\u00e1le v\u00edc preferuj\u00ed modern\u00ed zp\u016fsoby online plateb za zbo\u017e\u00ed a slu\u017eby. Nejpou\u017e\u00edvan\u011bj\u0161\u00ed platebn\u00ed formou sice z\u016fst\u00e1v\u00e1 platebn\u00ed karta, znateln\u00fd n\u00e1r\u016fst z\u00e1jmu ale zaznamen\u00e1vaj\u00ed digit\u00e1ln\u00ed pen\u011b\u017eenky typu Google Pay, Apple Pay nebo Barion.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Zat\u00edmco loni tento zp\u016fsob platby vyu\u017e\u00edvalo jen 7 % z\u00e1kazn\u00edk\u016f e-shop\u016f, letos jde u\u017e o 12,3 %. Vypl\u00fdv\u00e1 to z\u00a0pr\u016fzkumu agentury STEM\/MARK pro spole\u010dnost Barion, kter\u00e9ho se od 26. do 30. \u0159\u00edjna 2022 z\u00fa\u010dastnilo 505 respondent\u016f z\u00a0internetov\u00e9 populace ve v\u011bku 18 a\u017e 64 let.<\/p>\n<p>Platebn\u00ed karta je\u0161t\u011b v\u00a0lo\u0148sk\u00e9m roce jako forma placen\u00ed za zbo\u017e\u00ed v\u00a0e-shopech drtiv\u011b p\u0159eva\u017eovala. Vyu\u017e\u00edvaly ji dv\u011b t\u0159etiny \u010cech\u016f (65,6 %). Letos se k\u00a0tomuto zp\u016fsobu online hrazen\u00ed hl\u00e1s\u00ed u\u017e jen 49,5 % respondent\u016f. Stabiln\u00ed z\u016fst\u00e1v\u00e1 pod\u00edl z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed preferuj\u00ed platbu zbo\u017e\u00ed na dob\u00edrku. Stejn\u011b jako loni jde zhruba o p\u011btinu respondent\u016f (19,8 %). T\u0159et\u00ed nejvyu\u017e\u00edvan\u011bj\u0161\u00ed formou online platby je p\u0159evod z\u00a0\u00fa\u010dtu, k\u00a0n\u011bmu\u017e se hl\u00e1s\u00ed 14,5 % dot\u00e1zan\u00fdch. Mo\u017enosti tzv. One click platby vyu\u017e\u00edv\u00e1 jen 0,6 % respondent\u016f a zhruba t\u0159i procenta u\u017eivatel\u016f nenakupuj\u00ed online.<\/p>\n<p><strong>P\u0159eva\u017euj\u00ed mlad\u00ed, vzd\u011blan\u00ed a s\u00a0vy\u0161\u0161\u00edmi p\u0159\u00edjmy<\/strong><\/p>\n<p>Modern\u011bj\u0161\u00ed zp\u016fsoby online plateb vyu\u017e\u00edvaj\u00ed zejm\u00e9na mlad\u0161\u00ed lid\u00e9 s\u00a0vy\u0161\u0161\u00edm vzd\u011bl\u00e1n\u00edm, p\u0159\u00edjmy a u\u017eivatel\u00e9, kte\u0159\u00ed bydl\u00ed ve m\u011bstech. Nap\u0159\u00edklad digit\u00e1ln\u00ed pen\u011b\u017eenku preferuj\u00ed zejm\u00e9na z\u00e1kazn\u00edci ve v\u011bku 18 a\u017e 29 let z\u00a0m\u011bst nad 5000 obyvatel a s\u00a0pr\u016fm\u011brn\u00fdm m\u011bs\u00ed\u010dn\u00edm p\u0159\u00edjmem dom\u00e1cnosti nad 40\u00a0000 K\u010d. Lehce mezi nimi p\u0159eva\u017euj\u00ed \u017eeny. Naopak platbu bankovn\u00edm p\u0159evodem up\u0159ednost\u0148uj\u00ed senio\u0159i ve v\u011bku 60 a\u017e 64 let z\u00a0obc\u00ed do 1000 obyvatel a p\u0159\u00edjmy dom\u00e1cnosti do 40\u00a0000 K\u010d m\u011bs\u00ed\u010dn\u011b.<\/p>\n<p><em>\u201ePr\u016fzkum prok\u00e1zal, \u017ee pod\u00edl z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00ed pen\u011b\u017eenky, v\u00fdrazn\u011b roste a za\u010d\u00edn\u00e1 b\u00fdt opravdu v\u00fdznamn\u00fd. Ruku v\u00a0ruce s\u00a0t\u00edm roste tak\u00e9 d\u016fv\u011bra v\u00a0online platby, proto\u017ee roste ochota utr\u00e1cet t\u00edmto zp\u016fsobem vy\u0161\u0161\u00ed \u010d\u00e1stky,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Bal\u00e1zs Judik<\/strong>, marketingov\u00fd \u0159editel spole\u010dnosti Barion, kter\u00e1 se specializuje na v\u00fdvoj a nasazov\u00e1n\u00ed platebn\u00edch bran a online platebn\u00edch syst\u00e9m\u016f v\u00a0internetov\u00fdch obchodech. <em>\u201ePro nastupuj\u00edc\u00ed generaci je naprosto p\u0159irozen\u00e9 vyu\u017e\u00edvat pro online platby co nejjednodu\u0161\u0161\u00ed formu, kter\u00e1 je z\u00e1rove\u0148 dob\u0159e zabezpe\u010dena p\u0159ed zneu\u017eit\u00edm,\u201c<\/em> dod\u00e1v\u00e1 Judik.<\/p>\n<p>Digit\u00e1ln\u00ed pen\u011b\u017eenka Barion je osobn\u00edm finan\u010dn\u00edm asistentem z\u00e1kazn\u00edka internetov\u00fdch obchod\u016f. Jej\u00edm prost\u0159ednictv\u00edm se d\u00e1 platit u\u017e ve 13\u00a0000 e-shop\u016f po cel\u00e9 Evrop\u011b, v\u010detn\u011b velk\u00fdch hr\u00e1\u010d\u016f v \u010cesku, jako je O<sub>2<\/sub>. U\u017eivatel nemus\u00ed zbyte\u010dn\u011b znovu a znovu vypisovat \u00fadaje o platebn\u00ed kart\u011b, m\u016f\u017ee si jednodu\u0161e zkontrolovat \u00fatratu, kterou provedl, poslat pen\u00edze a ulo\u017eit si bezpe\u010dn\u011b sv\u00e9 bankovn\u00ed karty. Podporuje platbu v\u00a0\u010desk\u00fdch korun\u00e1ch, ma\u010farsk\u00fdch forintech, eurech a americk\u00fdch dolarech. V\u00edc informac\u00ed o pen\u011b\u017eence Barion naleznete na webu <a href=\"http:\/\/www.barion.cz\">www.barion.cz<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u010ce\u0161i st\u00e1le v\u00edc preferuj\u00ed modern\u00ed zp\u016fsoby online plateb za zbo\u017e\u00ed a slu\u017eby. Nejpou\u017e\u00edvan\u011bj\u0161\u00ed platebn\u00ed formou sice z\u016fst\u00e1v\u00e1 platebn\u00ed karta, znateln\u00fd n\u00e1r\u016fst z\u00e1jmu ale zaznamen\u00e1vaj\u00ed digit\u00e1ln\u00ed <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=151\" title=\"Po\u010det u\u017eivatel\u016f digit\u00e1ln\u00edch pen\u011b\u017eenek v \u010cesku roste\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyza"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/151\/revisions"}],"predecessor-version":[{"id":153,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/151\/revisions\/153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/152"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}