{"id":1482,"date":"2023-05-22T05:52:39","date_gmt":"2023-05-22T05:52:39","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1482"},"modified":"2023-05-22T11:29:19","modified_gmt":"2023-05-22T11:29:19","slug":"mastercard-turiste-utraceji-v-cr-dvakrat-vice-nez-pred-pandemii","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1482","title":{"rendered":"Mastercard: Turist\u00e9 utr\u00e1cej\u00ed v \u010cR v\u00edc ne\u017e p\u0159ed pandemi\u00ed"},"content":{"rendered":"<p><strong>Pokud do \u010cesk\u00e9 republiky, tak hlavn\u011b za unik\u00e1tn\u00edmi z\u00e1\u017eitky, plat\u00ed st\u00e1le v\u00edce mezi cestovateli z cel\u00e9ho sv\u011bta. Zahrani\u010dn\u00ed turist\u00e9 letos v prvn\u00edm \u010dtvrtlet\u00ed utratili v\u00a0\u010cesku zhruba dvakr\u00e1t v\u00edc za z\u00e1\u017eitky ne\u017e ve stejn\u00e9m obdob\u00ed roku 2019, tedy v posledn\u00edm roce p\u0159ed pandemi\u00ed.<\/strong><!--more--><\/p>\n<p>Za n\u00e1kupy zbo\u017e\u00ed p\u0159itom cestovatel\u00e9 vydali letos na ja\u0159e zhruba stejnou \u010d\u00e1stku jako v roce 2019. Vypl\u00fdv\u00e1 to ze nejnov\u011bj\u0161\u00ed studie spole\u010dnosti Mastercard <em>\u201eTravel Industry Trends 2023\u201c<\/em>.<\/p>\n<p><strong>\u00a0<\/strong><em>\u201eV\u00a0prvn\u00edm roce cestov\u00e1n\u00ed bez protipandemick\u00fdch omezen\u00ed se spot\u0159ebitel\u00e9 sna\u017e\u00ed uspokojit svou odkl\u00e1danou popt\u00e1vku po objevov\u00e1n\u00ed nov\u00fdch destinac\u00ed, setk\u00e1v\u00e1n\u00ed s\u00a0p\u0159\u00e1teli a \u010dleny rodiny a z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1\u017eitk\u016f, kter\u00e9 si museli b\u011bhem pandemie odep\u00edrat,\u201c\u00a0<\/em>vysv\u011btluje v\u00fdsledky studie <strong>gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Mastercard pro \u010ceskou a Slovensko Michal \u010carn\u00fd<\/strong>.<\/p>\n<p>Zahrani\u010dn\u00ed cestovatel\u00e9 zvy\u0161uj\u00ed popt\u00e1vku po nezapomenuteln\u00fdch z\u00e1\u017eitc\u00edch a hledaj\u00ed jedine\u010dnost. Rozd\u00edl mezi \u00fatratami za z\u00e1\u017eitky a za v\u011bci je je\u0161t\u011b v\u011bt\u0161\u00ed v zem\u00edch, kter\u00e9 se staraj\u00ed zejm\u00e9na o turisty s vysok\u00fdmi p\u0159\u00edjmy, kte\u0159\u00ed maj\u00ed tendenci utr\u00e1cet v\u00edce za luxusn\u00ed hotely, restaurace i unik\u00e1tn\u00ed z\u00e1\u017eitky. Mezi tyto zem\u011b pat\u0159\u00ed i \u010cesko.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1483\" src=\"http:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/05\/Obrazek5-300x133.png\" alt=\"\" width=\"300\" height=\"133\" srcset=\"https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/05\/Obrazek5-300x133.png 300w, https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/05\/Obrazek5.png 605w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Podle \u00fadaj\u016f za b\u0159ezen 2023 vzrostly v\u00a0porovn\u00e1n\u00ed s\u00a0rokem 2019 celosv\u011btov\u00e9 v\u00fddaje za z\u00e1\u017eitky o 65\u00a0procent, zat\u00edmco za zbo\u017e\u00ed jen o 12\u00a0procent.\u00a0Na druhou stranu mnohem siln\u011bj\u0161\u00ed r\u016fst v\u00fddaj\u016f turist\u016f za po\u0159izov\u00e1n\u00ed v\u011bc\u00ed ne\u017e za z\u00e1\u017eitky eviduj\u00ed t\u0159eba v\u00a0Polsku a Norsku nebo ve Slovinsku.<\/p>\n<p><strong>L\u00e9t\u00e1n\u00ed op\u011bt na p\u0159edpandemick\u00fdch \u010d\u00edslech<\/strong><\/p>\n<p>\u010ce\u0161i se po t\u0159ech slo\u017eit\u00fdch letech op\u011bt ve velk\u00e9m vr\u00e1tili na palubu letadel. Po\u010det rezervac\u00ed soukrom\u00fdch pr\u00e1zdninov\u00fdch a dovolenkov\u00fdch let\u016f z \u010ceska se zv\u00fd\u0161il na konci b\u0159ezna o 18 procent ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm roku 2019. Jde o podobn\u00e9 r\u016fstov\u00e9 tempo jako ve\u00a0Francii nebo ve \u0160v\u00fdcarsku. Ov\u0161em t\u0159eba v\u00a0N\u011bmecku nebo Nizozemsku po\u010dty rezervac\u00ed meziro\u010dn\u011b klesly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1484\" src=\"http:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/05\/Obrazek6-300x133.png\" alt=\"\" width=\"300\" height=\"133\" srcset=\"https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/05\/Obrazek6-300x133.png 300w, https:\/\/www.czechbankingnews.cz\/wp-content\/uploads\/2023\/05\/Obrazek6.png 605w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Celosv\u011btov\u00e9\u00a0rostly rezervace soukrom\u00fdch i pracovn\u00edch cest na konci b\u0159ezna v pr\u016fm\u011bru zhruba o 31 procent ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm roku 2019, p\u0159i\u010dem\u017e nejprud\u0161\u00ed n\u00e1r\u016fst zaznamenaly asijsk\u00e9 a tichomo\u0159sk\u00e9 zem\u011b, kde p\u0159\u00edsn\u00e1 omezen\u00ed mobility v posledn\u00edch t\u0159ech letech p\u0159isp\u011bla po uvoln\u011bn\u00ed opat\u0159en\u00ed k vysok\u00e9 popt\u00e1vce po cestov\u00e1n\u00ed.<\/p>\n<p>V\u00fdznamn\u00fdm p\u0159\u00ednosem pro cestovn\u00ed ruch, p\u0159edev\u0161\u00edm pr\u00e1v\u011b v\u00a0zem\u00edch Asie a Tichomo\u0159\u00ed, je otev\u0159en\u00ed hranic pevninsk\u00e9 \u010c\u00edny. Obnoven\u00e1 vlna \u010d\u00ednsk\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f se ale projevila i v\u00a0\u010cesk\u00e9 republice. Objem \u00fatrat \u010d\u00ednsk\u00fdch turist\u016f za z\u00e1\u017eitky se oproti roku 2019 zv\u00fd\u0161il o v\u00edce ne\u017e 55 procent. Za zbo\u017e\u00ed a luxusn\u00ed zbo\u017e\u00ed pak cestovatel\u00e9 z\u00a0\u010c\u00edny utr\u00e1cej\u00ed o ne\u017e 30 procent v\u00edce.<strong>\u00a0<\/strong><\/p>\n<p>Kompletn\u00ed zpr\u00e1va <strong>Travel Industry Trends 2023<\/strong> je k dispozici <a href=\"https:\/\/www.mastercardservices.com\/en\/reports-insights\/economics-institute\/travel-industry-trends-2023?channel=pr&amp;campaign_id=7016e000002aZd3AAE&amp;cmp2023.q2.meitravelpress_global\">zde<\/a>. Dal\u0161\u00ed zpr\u00e1vy a v\u00fdstupy institutu Mastercard Economic Institute je mo\u017en\u00e9 nal\u00e9zt <a href=\"https:\/\/www.mastercardservices.com\/en\/reports-insights\">zde<\/a>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Pokud do \u010cesk\u00e9 republiky, tak hlavn\u011b za unik\u00e1tn\u00edmi z\u00e1\u017eitky, plat\u00ed st\u00e1le v\u00edce mezi cestovateli z cel\u00e9ho sv\u011bta. Zahrani\u010dn\u00ed turist\u00e9 letos v prvn\u00edm \u010dtvrtlet\u00ed utratili v\u00a0\u010cesku <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=1482\" title=\"Mastercard: Turist\u00e9 utr\u00e1cej\u00ed v \u010cR v\u00edc ne\u017e p\u0159ed pandemi\u00ed\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistika"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1482"}],"version-history":[{"count":2,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1482\/revisions"}],"predecessor-version":[{"id":1494,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1482\/revisions\/1494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1287"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}