{"id":1312,"date":"2023-04-17T10:04:22","date_gmt":"2023-04-17T10:04:22","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1312"},"modified":"2023-04-17T10:04:22","modified_gmt":"2023-04-17T10:04:22","slug":"jt-banka-ma-noveho-sefa-marketingu","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1312","title":{"rendered":"J&#038;T Banka m\u00e1 nov\u00e9ho \u0161\u00e9fa marketingu"},"content":{"rendered":"<p><strong>Na nov\u011b vytvo\u0159enou pozici \u0159editele marketingov\u00e9 komunikace p\u0159ich\u00e1z\u00ed do J&amp;T Banky\u00a0Josef Mat\u011bjovi\u010d. Bude zodpov\u00eddat za ve\u0161kerou komunikaci banky v\u010detn\u011b klientsk\u00e9 a\u00a0tak\u00e9 zast\u0159e\u0161\u00ed celkovou brand experience.<\/strong><!--more--><\/p>\n<p>Nyn\u00ed stoj\u00ed v\u00a0\u010dele nov\u00e9 kampan\u011b\u00a0<em><strong>V\u0161e za\u010d\u00edn\u00e1 potk\u00e1n\u00edm<\/strong><\/em>\u00a0je\u0161t\u011b z\u00a0pera\u00a0<strong>Roberta Pe\u0148a\u017eky<\/strong>\u00a0a\u00a0jeho studia Yinachi. \u201eDravost, jinakost, chytrost, to jsou hlavn\u00ed atributy, kter\u00e9 m\u00e1m s\u00a0komunikac\u00ed t\u00e9to zna\u010dky spojen\u00e9 a\u00a0v\u00a0jejich duchu bych r\u00e1d zna\u010dku i\u00a0nad\u00e1le rozv\u00edjel,\u201c \u0159\u00edk\u00e1 Mat\u011bjovi\u010d.<\/p>\n<p>Do J&amp;T p\u0159ich\u00e1z\u00ed ze skupiny Srovnejto, kde\u00a0<a href=\"https:\/\/www.mediar.cz\/marketing-srovnejto-nove-ridi-matejovic-ze-skody\/\">z\u00a0pozice head of marketing<\/a>\u00a0\u0159\u00eddil brandovou a\u00a0produktovou strategii finan\u010dn\u00edch srovn\u00e1va\u010d\u016f v\u00a0\u010cesku a\u00a0na Slovensku. Vedle nadlinkov\u00fdch kampan\u00ed a\u00a0digit\u00e1ln\u00edho marketingu tam \u0159\u00eddil tak\u00e9 PR.<\/p>\n<p>P\u0159edt\u00edm str\u00e1vil sedm let v\u00a0centr\u00e1le \u0160koda Auto, kde vedl celosv\u011btov\u00e9 brandov\u00e9 kampan\u011b. Jednou z\u00a0jeho nejv\u00fdznamn\u011bj\u0161\u00edch aktivit pro \u010deskou automobilku je\u00a0<a href=\"https:\/\/www.mediar.cz\/galerie-reklamy\/nebudte-prihlouple-figuriny-nabada-globalni-platforma-we-love-cycling\/\">mezin\u00e1rodn\u00ed projekt We Love Cycling<\/a>, kter\u00fd je lokalizov\u00e1n u\u017e v\u00a017 zem\u00edch sv\u011bta.<\/p>\n<p><strong>Zdroj: mediar.cz<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Na nov\u011b vytvo\u0159enou pozici \u0159editele marketingov\u00e9 komunikace p\u0159ich\u00e1z\u00ed do J&amp;T Banky\u00a0Josef Mat\u011bjovi\u010d. Bude zodpov\u00eddat za ve\u0161kerou komunikaci banky v\u010detn\u011b klientsk\u00e9 a\u00a0tak\u00e9 zast\u0159e\u0161\u00ed celkovou brand experience.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":1313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,11],"tags":[],"class_list":["post-1312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-personalie"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1312"}],"version-history":[{"count":2,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1312\/revisions"}],"predecessor-version":[{"id":1315,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1312\/revisions\/1315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1313"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}