{"id":1282,"date":"2023-04-13T06:43:23","date_gmt":"2023-04-13T06:43:23","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1282"},"modified":"2023-04-13T06:43:23","modified_gmt":"2023-04-13T06:43:23","slug":"mastercard-platit-mobilem-cechy-bavi-stale-vice","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1282","title":{"rendered":"Mastercard: Platit mobilem \u010cechy bav\u00ed st\u00e1le v\u00edce"},"content":{"rendered":"

\u010ce\u0161i si zvykaj\u00ed na komfort a jednoduchost plateb mobilem, chytr\u00fdmi hodinkami \u010di jin\u00fdmi nositeln\u00fdmi za\u0159\u00edzen\u00edmi. Ti, kte\u0159\u00ed mobilem u\u017e b\u011b\u017en\u011b plat\u00ed, ho pou\u017e\u00edvaj\u00ed p\u0159i polovin\u011b v\u0161ech sv\u00fdch transakc\u00ed. A bylo by to je\u0161t\u011b v\u00edce, kdyby z\u00e1kazn\u00edci nenar\u00e1\u017eeli na obchodn\u00edky, kte\u0159\u00ed bezhotovostn\u00ed platby nep\u0159ij\u00edmaj\u00ed.<\/strong><\/p>\n

<\/p>\n

N\u00e1vyky \u010cech\u016f se m\u011bn\u00ed. Zat\u00edmco d\u0159\u00edve bylo nemysliteln\u00e9 vyrazit z\u00a0domova bez pen\u011b\u017eenky, dnes tak \u010din\u00ed \u010dtvrtina obyvatel \u010ceska. Pen\u011b\u017eenku vyst\u0159\u00eddal chytr\u00fd mobiln\u00ed telefon, kter\u00fd vlastn\u00ed dev\u011bt z\u00a0deseti \u010cech\u016f. Z\u00a0nejnov\u011bj\u0161\u00edho pr\u016fzkumu spole\u010dnosti Mastercard vypl\u00fdv\u00e1, \u017ee 28 procent lid\u00ed plat\u00ed mobilem, proto\u017ee nejsou ochotni vyt\u00e1hnout kartu z\u00a0pen\u011b\u017eenky nebo pen\u011b\u017eenku z\u00a0kapsy \u010di kabelky a 21 procent mobilem zaplat\u00ed, proto\u017ee ho m\u00e1 v\u00a0ruce p\u0159i st\u00e1n\u00ed ve front\u011b v\u00a0obchod\u011b. Popularita placen\u00ed mobilem \u010di chytr\u00fdmi hodinkami stoup\u00e1 v\u00a0\u010cesku rok od roku. Zat\u00edmco p\u0159ed \u010dty\u0159mi lety zaplatilo n\u011bkdy mobilem pouh\u00fdch 19 procent respondent\u016f, loni u\u017e to bylo 39 procent z\u00a0nich.<\/p>\n

\u201eTokenizovan\u00e9 platebn\u00ed karty v\u00a0nejr\u016fzn\u011bj\u0161\u00edch nositeln\u00fdch za\u0159\u00edzen\u00edch se v\u00a0posledn\u00edch n\u011bkolika letech staly nov\u00fdm tr\u017en\u00edm standardem. Z\u00e1kazn\u00edci toti\u017e p\u0159i placen\u00ed up\u0159ednost\u0148uj\u00ed ty metody, kter\u00e9 jsou nejpohodln\u011bj\u0161\u00ed a nejrychlej\u0161\u00ed \u2013 a v\u00a0p\u0159\u00edpad\u011b hodinek nebo chytr\u00e9ho telefonu odpad\u00e1 i zad\u00e1v\u00e1n\u00ed k\u00f3du PIN u vy\u0161\u0161\u00edch \u010d\u00e1stech. Trend jasn\u011b sm\u011b\u0159uje k\u00a0tomu, \u017ee lid\u00e9 budou m\u00edt k\u00a0dispozici celou \u0159adu platebn\u00edch n\u00e1stroj\u016f. Z\u00a0na\u0161ich pr\u016fzkum\u016f v\u00edme, \u017ee u\u017e 12 procent \u010cech\u016f vyu\u017e\u00edv\u00e1 dv\u011b a v\u00edce nositeln\u00fdch za\u0159\u00edzen\u00ed, nej\u010dast\u011bji hodinky a mobil, a plat\u00ed intuitivn\u011b tak, jak je to pro n\u011b v\u00a0dan\u00fd okam\u017eik nejjednodu\u0161\u0161\u00ed. Rychle roste i pod\u00edl t\u011bch, kte\u0159\u00ed fyzickou kartu v\u016fbec nevy\u017eaduj\u00ed,\u201c<\/em> \u0159ekl Michal \u010carn\u00fd, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Mastercard pro \u010ceskou republiku a Slovensko.<\/strong><\/p>\n

I kdy\u017e lid\u00e9 p\u0159i sob\u011b st\u00e1le hotovost nos\u00ed, vn\u00edmaj\u00ed ji p\u0159edev\u0161\u00edm jako pojistku, \u017ee budou moci zaplatit i tam, kde bezhotovostn\u00ed platby st\u00e1le nep\u0159ij\u00edmaj\u00ed. Kdy\u017e lid\u00e9 vyr\u00e1\u017e\u00ed z\u00a0domova, nej\u010dast\u011bji maj\u00ed s\u00a0sebou mobiln\u00ed telefon (87 procent) a platebn\u00ed kartu (74 procent). Pen\u011b\u017eenku pak u sebe nos\u00ed 70 procent lid\u00ed.<\/p>\n

Kdy\u017e se vybije telefon<\/strong><\/p>\n

P\u0159ib\u00fdv\u00e1 z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed nos\u00ed na z\u00e1p\u011bst\u00ed chytr\u00e9 hodinky a pou\u017e\u00edvaj\u00ed je i k\u00a0placen\u00ed. V\u00a0roce 2020 vlastnilo chytr\u00e9 hodinky pouze 16 procent \u010cech\u016f, loni u\u017e to bylo 32 procent. St\u00e1le v\u00edce lid\u00ed tak\u00e9 pou\u017e\u00edv\u00e1 nositelnou elektroniku na placen\u00ed \u2013 loni to bylo 12 procent lid\u00ed. T\u00e9m\u011b\u0159 \u010dtvrtina z\u00a0nich (24 procent) p\u0159itom plat\u00ed hodinkami kdykoliv maj\u00ed tu mo\u017enost. Z\u00e1kazn\u00edci plat\u00ed hodinkami tak\u00e9 v\u00a0p\u0159\u00edpad\u011b, \u017ee u sebe nemaj\u00ed mobiln\u00ed telefon, cht\u011bj\u00ed zaplatit rychleji nebo je to jednodu\u0161\u0161\u00ed ne\u017e jin\u00e9 zp\u016fsoby placen\u00ed.<\/p>\n

Nej\u010dast\u011bj\u0161\u00edm d\u016fvodem, pro\u010d lid\u00e9 chytr\u00fdmi hodinkami neplat\u00ed je fakt, \u017ee zrovna jejich model nepodporuje technologii NFC, kter\u00e1 je k\u00a0proveden\u00ed platby nezbytn\u00e1. Z\u00e1jem je v\u00a0\u010cesku ale i o jin\u00e1 platebn\u00ed za\u0159\u00edzen\u00ed. T\u00e9m\u011b\u0159 \u010dtvrtina lid\u00ed (22 procent) by r\u00e1da vyzkou\u0161ela platebn\u00ed prsten. Jako v\u00fdhody spat\u0159uj\u00ed, \u017ee je st\u00e1le dostupn\u00fd na ruce, nemus\u00ed se nab\u00edjet, jednodu\u0161e se pou\u017e\u00edv\u00e1 a je cenov\u011b velmi dostupn\u00fd v\u00a0porovn\u00e1n\u00ed s\u00a0ostatn\u00edmi chytr\u00fdmi p\u0159\u00edstroji. T\u00e9m\u011b\u0159 desetina lid\u00ed (7 procent) by r\u00e1da platila implantovan\u00fdmi \u010dipy, kdyby m\u011bli tu mo\u017enost.<\/p>\n

Banka se z\u00a0po\u010d\u00edta\u010de p\u0159esouv\u00e1 na\u00a0mobil<\/strong><\/p>\n

V\u00a0posledn\u00edch letech se v\u00fdrazn\u011b prom\u011b\u0148uje i zp\u016fsob pou\u017e\u00edv\u00e1n\u00ed internetov\u00e9ho bankovnictv\u00ed. Klienti bank se i zde p\u0159esouvaj\u00ed k\u00a0mobiln\u00edm telefon\u016fm, kter\u00e9 se pro n\u011b st\u00e1vaj\u00ed prim\u00e1rn\u00ed branou k\u00a0pen\u011bz\u016fm. P\u0159ed \u010dty\u0159mi roky pou\u017e\u00edvalo mobiln\u00ed bankovnictv\u00ed 46 procent klient\u016f, loni to bylo u\u017e 73 procent. Nej\u010dast\u011bj\u0161\u00edm argumentem, pro\u010d z\u00e1kazn\u00edci z\u016fst\u00e1vaj\u00ed u po\u010d\u00edta\u010de, je spokojenost s\u00a0vyu\u017e\u00edv\u00e1n\u00edm b\u011b\u017en\u00e9ho internetov\u00e9ho bankovnictv\u00ed. V\u00a0posledn\u00edch letech naopak kles\u00e1 pod\u00edl lid\u00ed, kte\u0159\u00ed se bankovnictv\u00ed v\u00a0mobilu vyh\u00fdbaj\u00ed kv\u016fli obav\u00e1m ze zneu\u017eit\u00ed sv\u00fdch osobn\u00edch dat nebo ze ztr\u00e1ty finan\u010dn\u00edch prost\u0159edk\u016f z\u00a0\u00fa\u010dtu.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010ce\u0161i si zvykaj\u00ed na komfort a jednoduchost plateb mobilem, chytr\u00fdmi hodinkami \u010di jin\u00fdmi nositeln\u00fdmi za\u0159\u00edzen\u00edmi. Ti, kte\u0159\u00ed mobilem u\u017e b\u011b\u017en\u011b plat\u00ed, ho pou\u017e\u00edvaj\u00ed p\u0159i polovin\u011b […]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1282"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1282\/revisions"}],"predecessor-version":[{"id":1288,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1282\/revisions\/1288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1287"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}