{"id":1259,"date":"2023-04-05T11:47:48","date_gmt":"2023-04-05T11:47:48","guid":{"rendered":"https:\/\/www.czechbankingnews.cz\/?p=1259"},"modified":"2023-04-05T11:47:48","modified_gmt":"2023-04-05T11:47:48","slug":"karty-mastercard-budou-z-udrzitelnych-plastu","status":"publish","type":"post","link":"https:\/\/www.czechbankingnews.cz\/?p=1259","title":{"rendered":"Karty Mastercard budou z udr\u017eiteln\u00fdch plast\u016f"},"content":{"rendered":"<p><strong>Spole\u010dnost Mastercard dnes ozn\u00e1mila v\u00fdznamn\u00e9 opat\u0159en\u00ed, kter\u00e9 bude do roku 2028 znamenat konec polyvinylchloridov\u00fdch (PVC) plast\u016f v\u00a0platebn\u00edch kart\u00e1ch v\u00a0s\u00edti Mastercard. Spole\u010dnost t\u00edm pokra\u010duje v\u00a0napl\u0148ov\u00e1n\u00ed sv\u00fdch z\u00e1vazk\u016f v\u00a0oblasti udr\u017eitelnosti a sou\u010dasn\u011b umo\u017e\u0148uje spot\u0159ebitel\u016fm snadn\u011bji sni\u017eovat dopady vlastn\u00ed pen\u011b\u017eenky na \u017eivotn\u00ed prost\u0159ed\u00ed.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Po\u010d\u00ednaje 1. lednem 2028 budou muset b\u00fdt v\u0161echny nov\u00e9 plastov\u00e9 platebn\u00ed karty Mastercard vyroben\u00e9 z\u00a0udr\u017eiteln\u00fdch materi\u00e1l\u016f, nap\u0159. z\u00a0recyklovan\u00fdch plast\u016f nebo bio-plast\u016f jako jsou rPVC, rPET \u010di PLA<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>. Sou\u010dasn\u011b, a to je pro platebn\u00ed s\u00ed\u0165 novinka, bude povinn\u00e1 i jejich certifikace. V\u00a0pr\u016fb\u011bhu p\u0159echodu na nov\u00e9 materi\u00e1ly bude Mastercard sv\u00fdm partner\u016fm poskytovat pot\u0159ebnou podporu.<\/p>\n<p>Spole\u010dnost Mastercard spustila sv\u016fj program Sustainable Card Program ji\u017e v\u00a0roce 2018. Od t\u00e9 doby se k\u00a0n\u011bmu p\u0159ihl\u00e1silo p\u0159es 330 vydavatel\u016f platebn\u00edch karet z\u00a0osmi des\u00edtek zem\u00ed. D\u00edky <a href=\"https:\/\/www.mastercard.com\/news\/press\/2018\/greener-payments-partnership\/\">spolupr\u00e1ci<\/a> s\u00a0v\u00fdznamn\u00fdmi v\u00fdrobci platebn\u00edch karet p\u0159ejde produkce v\u00edce ne\u017e 168 milion\u016f fyzick\u00fdch platebn\u00edch karet pou\u017e\u00edvan\u00fdch v\u00a0platebn\u00ed s\u00edti Mastercard na recyklovan\u00e9 materi\u00e1ly a suroviny biologick\u00e9ho p\u016fvodu. Dnes ozn\u00e1men\u00e9 rozhodnut\u00ed tuto zm\u011bnu je\u0161t\u011b urychl\u00ed. Z\u00e1rove\u0148 tento krok podporuje z\u00e1m\u011br spole\u010dnosti Mastercard poskytovat inovativn\u00ed a v\u00a0prvn\u00ed \u0159ad\u011b digit\u00e1ln\u00ed platebn\u00ed programy, kter\u00e9 pot\u0159ebu fyzick\u00e9 platebn\u00ed karty zcela eliminuj\u00ed.<\/p>\n<p><em>\u201eUdr\u017eiteln\u00e9 platebn\u00ed karty nejsou nic nov\u00e9ho ani pro \u010desk\u00e9 a slovensk\u00e9 banky. A nen\u00ed divu. Podle na\u0161eho nejnov\u011bj\u0161\u00edho pr\u016fzkumu m\u00e1 a\u017e 53 procent \u010cech\u016f z\u00e1jem o ekologickou kartu \u2013 nej\u010dast\u011bji pr\u00e1v\u011b z\u00a0recyklovan\u00e9ho plastu. Trendem sou\u010dasnosti, kter\u00fd tak\u00e9 velkou m\u00edrou p\u0159isp\u00edv\u00e1 ke sni\u017eov\u00e1n\u00ed dopad\u016f na \u017eivotn\u00ed prost\u0159ed\u00ed, jsou pak virtu\u00e1ln\u00ed platebn\u00ed karty. St\u00e1le v\u00edce lid\u00ed fyzickou kartu toti\u017e v\u016fbec nevy\u017eaduje a pou\u017e\u00edv\u00e1 u\u017e v\u00fdlu\u010dn\u011b jen tokenizovan\u00e9 platebn\u00ed karty v\u00a0chytr\u00e9m mobilu, hodink\u00e1ch nebo platebn\u00edm n\u00e1ramku,\u201c<\/em> \u0159ekl <strong>Michal \u010carn\u00fd, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Mastercard pro \u010ceskou republiku a Slovensko.<\/strong><\/p>\n<p>Zaveden\u00ed nov\u00fdch po\u017eadavk\u016f bude znamenat, \u017ee ve\u0161ker\u00e9 nov\u011b vyr\u00e1b\u011bn\u00e9 platebn\u00ed karty budou podl\u00e9hat certifikaci spole\u010dnost\u00ed Mastercard, jej\u00edm\u017e \u00fa\u010delem bude posoudit slo\u017een\u00ed a udr\u017eitelnost karet. Certifikaci n\u00e1sledn\u011b potvrd\u00ed nez\u00e1visl\u00fd extern\u00ed auditor. Po takov\u00e9m potvrzen\u00ed bude mo\u017en\u00e9 kartu ozna\u010dit zn\u00e1mkou Card Eco Certification.<\/p>\n<p><em>\u201eMastercard stoj\u00ed v\u00a0\u010dele \u00fasil\u00ed cel\u00e9ho oboru o zaji\u0161t\u011bn\u00ed udr\u017eiteln\u011bj\u0161\u00ed budoucnosti ohledupln\u00e9 k\u00a0\u017eivotn\u00edmu prost\u0159ed\u00ed. Spolu s\u00a0t\u00edm, jak na\u0161i partne\u0159i reaguj\u00ed na popt\u00e1vku spot\u0159ebitel\u016f po ekologick\u00fdch \u0159e\u0161en\u00edch, zavazujeme se i my k\u00a0omezov\u00e1n\u00ed na\u0161eho vlivu na \u017eivotn\u00ed prost\u0159ed\u00ed \u2013 ve prosp\u011bch cel\u00e9 planety, lidstva a inkluzivn\u00edho r\u016fstu,\u201c<\/em> uvedl <strong>Ajay Bhalla, prezident spole\u010dnosti Mastercard pro oblast Cyber &amp; Intelligence.<\/strong><\/p>\n<p>Spole\u010dnost Mastercard obr\u00e1tila svou pozornost na udr\u017eitelnost ji\u017e p\u0159ed v\u00edce ne\u017e deseti lety, kdy se za\u010dala zam\u011b\u0159ovat na finan\u010dn\u00ed inkluzi, zodpov\u011bdn\u00fd p\u0159\u00edstup k\u00a0dat\u016fm a ochranu \u017eivotn\u00edho prost\u0159ed\u00ed. Ekologick\u00e9 inovace a iniciativy zav\u00e1d\u00ed Mastercard spolu se sv\u00fdmi partnery v\u00a0r\u00e1mci cel\u00e9 sv\u00e9 platebn\u00ed s\u00edt\u011b. Pat\u0159\u00ed mezi n\u011b nap\u0159\u00edklad koalice partner\u016f Priceless Planet Coalition, kalkul\u00e1tor uhl\u00edkov\u00e9 stopy Carbon Calculator \u010di udr\u017eiteln\u00e9 platebn\u00ed karty.<\/p>\n<p><em>\u201eMastercard podporuje \u0159adu \u010dinnost\u00ed zam\u011b\u0159en\u00fdch na ochranu \u017eivotn\u00edho prost\u0159ed\u00ed a omezov\u00e1n\u00ed produkce odpadu. Vedle \u00fasil\u00ed o dosa\u017een\u00ed nulov\u00fdch emis\u00ed firma uplat\u0148uje tak\u00e9 vliv a rozsah sv\u00e9 platebn\u00ed s\u00edt\u011b, jej\u00edm\u017e prost\u0159ednictv\u00edm podporuje p\u0159echod k\u00a0n\u00edzkouhl\u00edkov\u00e9mu, regenerativn\u00edmu hospod\u00e1\u0159stv\u00ed,\u201c<\/em> vysv\u011btluje <strong>Ellen Jackowski, v\u00fdkonn\u00e1 \u0159editelka pro udr\u017eitelnost ve spole\u010dnosti Mastercard.<\/strong><\/p>\n<p>Prost\u0159ednictv\u00edm sv\u00e9 v\u00fdvojov\u00e9 laborato\u0159e <a href=\"https:\/\/newsroom.mastercard.com\/press-releases\/mastercard-digisec-lab-aims-to-break-the-latest-in-payment-security\/\">Digital Security Lab<\/a> spojila spole\u010dnost Mastercard v\u00a0roce 2018 sv\u00e9 s\u00edly s\u00a0v\u00fdrobci platebn\u00edch karet Gemalto, Giesecke+Devrient a IDEMIA. \u00da\u010delem tohoto partnerstv\u00ed je sni\u017eovat pod\u00edl prim\u00e1rn\u00edho PVC pou\u017e\u00edvan\u00e9ho ve v\u00fdrob\u011b platebn\u00edch karet. Partnersk\u00e9 banky spole\u010dnosti Mastercard p\u016fsob\u00ed ve v\u00edce ne\u017e 80 zem\u00edch po cel\u00e9m sv\u011bt\u011b. Program <a href=\"https:\/\/www.mastercard.com\/news\/press\/2021\/june\/mastercard-empowers-consumers-to-choose-a-sustainable-future-with-eco-friendly-cards\/\">Card Eco-Certification<\/a> (CEC) spustila spole\u010dnost Mastercard v\u00a0roce 2021.<\/p>\n<p><strong>\u00dasil\u00ed o zaji\u0161t\u011bn\u00ed udr\u017eiteln\u00e9 budoucnosti<\/strong><strong>\u00a0<\/strong><\/p>\n<p>\u0158e\u0161en\u00ed glob\u00e1ln\u00ed klimatick\u00e9 krize vy\u017eaduje p\u0159isp\u011bn\u00ed ka\u017ed\u00e9ho z\u00a0n\u00e1s. Nej\u00fa\u010dinn\u011bj\u0161\u00edm zp\u016fsobem, jak m\u016f\u017ee Mastercard p\u0159isp\u011bt, je vyu\u017e\u00edt svou celosv\u011btovou platebn\u00ed s\u00ed\u0165 k\u00a0vyvol\u00e1n\u00ed kolektivn\u00ed akce. Mastercard se sv\u00fdmi partnery spolupracuje p\u0159i zav\u00e1d\u011bn\u00ed ekologick\u00fdch inovac\u00ed a iniciativ, jako je nap\u0159\u00edklad koalice partner\u016f Priceless Planet Coalition, kalkul\u00e1tor uhl\u00edkov\u00e9 stopy Carbon Calculator \u010di udr\u017eiteln\u00e9 platebn\u00ed karty. Ve spolupr\u00e1ci s ve\u0159ejnou, soukromou i soci\u00e1ln\u00ed sf\u00e9rou prosazuje Mastercard dal\u0161\u00ed generaci inovac\u00ed p\u0159isp\u00edvaj\u00edc\u00edch k ochran\u011b klimatu. Inova\u010dn\u00ed laborato\u0159 pro udr\u017eitelnost, Sustainability Innovation Lab, p\u016fsob\u00ed jako v\u00fdzkumn\u00e9 a v\u00fdvojov\u00e9 st\u0159edisko spole\u010dnosti Mastercard. Laborato\u0159 je zdrojem udr\u017eiteln\u00fdch digit\u00e1ln\u00edch produkt\u016f a platformou pro spolupr\u00e1ci s dal\u0161\u00edmi partnery.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> rPVC, rPET a PLA jsou p\u0159\u00edklady plast\u016f alternativn\u00edho p\u016fvodu, nej\u010dast\u011bji vyu\u017e\u00edvan\u00fdch v\u00a0obalov\u00fdch \u010di stavebn\u00edch materi\u00e1lech a v\u00a0recyklovan\u00fdch n\u00e1pojov\u00fdch obalech.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Spole\u010dnost Mastercard dnes ozn\u00e1mila v\u00fdznamn\u00e9 opat\u0159en\u00ed, kter\u00e9 bude do roku 2028 znamenat konec polyvinylchloridov\u00fdch (PVC) plast\u016f v\u00a0platebn\u00edch kart\u00e1ch v\u00a0s\u00edti Mastercard. Spole\u010dnost t\u00edm pokra\u010duje v\u00a0napl\u0148ov\u00e1n\u00ed sv\u00fdch <a class=\"mh-excerpt-more\" href=\"https:\/\/www.czechbankingnews.cz\/?p=1259\" title=\"Karty Mastercard budou z udr\u017eiteln\u00fdch plast\u016f\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banky"],"_links":{"self":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1259"}],"version-history":[{"count":1,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1259\/revisions"}],"predecessor-version":[{"id":1261,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/posts\/1259\/revisions\/1261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=\/wp\/v2\/media\/1260"}],"wp:attachment":[{"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.czechbankingnews.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}